ACO repositions itself on the individual home market with La Maison by ACO

By PR influence Published on Thursday, February 25, 2016 at 01:00

Photo credits : ACO FRANCE

The new visual positioning will allow consumers to more easily identify with a project, an environment, and to project themselves into a universe close to their desires. By capitalizing on its brand, ACO aims to create ever more proximity

New concept “La Maison by ACO”

This new visual concept oriented towards “SOLUTIONS” is called “La Maison by ACO”. Eye-catching,

simple, direct and concrete, this territory allows users to immediately understand the

ACO sphere which is aimed at three targets:

• developers and builders of individual houses,

• craftsmen, landscapers and architects,

• individuals.

The ACO offer makes it possible to respond to all the issues relating to residential development,

water management, the environment, hygiene and safety. It is based around four areas (the basement, the bathroom, the surrounding area, the garden) which are perfectly recognizable thanks to pictograms so that users can more easily understand the ACO range.