Paris Fair Report

 Between Lorenove and the Paris Fair, it’s a very long love story…

Since 1982, the Chartraine company has participated in this major Parisian event every year. The enthusiasm remains intact today. A look back at this particularly dynamic 2018 edition, accompanied by Julien Giraud, Sales Director of Lorenove Agencies.

This dynamism was also felt when entering the 144 m2 stand, because this year, sport was the theme chosen for visual communication.
A choice that is no coincidence, as Lorenove has been the official sponsor of France Télévisions' sports programs, "Stade 2" and "Tout le Sport" for several months.

The brand thus expresses on a daily basis the values that are dear to it: commitment, self-improvement, performance, team spirit, excellence, etc.
So, did this sporting atmosphere allow for “playing to sold-out crowds”?

"We are very satisfied with the attendance." says Julien Giraud. It should be noted that he, now Sales Director at Lorenove, has been with the company for 20 years.
This seniority gives him, in fact, a good perspective on the Paris Fair, in which he has participated on numerous occasions.

He adds : "We've secured nearly 10% more appointments than in 2017. This represents approximately 490 appointments, which is an excellent result. These are qualified contacts, which we are now handling commercially, in order to convert these projects into orders."

It must be said that the reasons to visit the Lorenove space were numerous and varied. Indeed, the brand presented all the product segments in its catalog at its stand.

Almost all of the windows, roller shutters, 3 house entrance doors, an armoured entrance door, a garage door, a gate, swing shutters and even a mosquito net were on display, which is very effective for planning for the summer with peace of mind.

So many opportunities for visitors to discover, admire and handle the different Lorenove custom-made joinery (HPC, Aluminum, PVC, Wood or Mixed Wood/Aluminum), and to obtain all the answers to the questions they may have.

Because as Julien Giraud notes, “Visitors now arrive at the stand very informed, because they can get a lot of information in advance on our website and on the Web. They therefore want to see the products “in real life”, test them and go into the details of their project.”. And, he adds with humor: “Our salespeople therefore have an interest in knowing their products inside out, which is fortunately the case!”

A space dedicated to innovation.

With innovation being Lorenove's spearhead, one of the main challenges at the Paris Fair was the presentation of three major new products, positioned at the heart of a dedicated space.

Among these, the star of the 2018 edition is the LOMNIA window range, made from HPC "Hybrid Premium Composite," a fiberglass composite material. Dubbed "the window without compromise," LOMNIA truly manages the feat of brilliantly combining the best features:

– thermal performance (Uw of 1,2),
– energy savings (15% more light = less heating),
– aesthetics (elegant and refined lines with straight and modern glazing beads, careful finishing in the corners),
– security (fiberglass reinforced frame and semi-hidden opening for less accessibility from the outside).

LOMNIA gives a new look to the home, personalized thanks to a wide range of available colors: the innovation space will notably allow you to discover agate gray

Lorenove has installed an Octoplus 3D volume printer on the stand, allowing the public to witness, in real time, the design of a LOMNIA profile "seen from the inside".

Visible to all, this machine, with its strong attraction potential, has generated traffic, while giving a "high-tech" image to this space, and therefore to the brand.

Another remarkable and noteworthy innovation is the new visible opening aluminum window from Lorenove. Featuring a particularly elegant design that gives it great finesse, this joinery combines the robustness and lightness of aluminum, while displaying top-notch performance:

– A Uw coefficient of 1,4.
– Solar input: Sw of 0,47.
– Light transmission: TLw of 59%.

Finally, still in the Innovation Space, Lorenove presented Uranie 2, a door that opens using fingerprints.
Resolutely modern, this product allows the company to position itself strongly in a segment which, at a time when connected objects are on the rise, is full of promise for the future.

Visitors “love Lorenove”…

Lorenove is certain that the Paris Fair's purpose is not to take orders at the stand. A "serious" sales approach requires, in particular, the ability to conduct a personalized assessment and obtain precise measurements before developing an equally serious sales response.

For Julien Giraud: "The objective is above all to inform individuals, sometimes to reassure them about their project, to provide them with all the details they want and to create a real relationship of proximity and trust."

Contact immediately directed to an agency or dealer of the brand to arrange a quick appointment.
We note that if visitors to the Paris Fair are, year after year, less and less surprised by the extent of the Lorenove range, they are still logically very numerous to associate the brand with windows.

Regarding the latter, individual customers, always primarily attracted by the aesthetics and practical aspect of the products, are nevertheless increasingly aware of their technical and acoustic performance.
Security is also not neglected; anything that can slow down the "work" of burglars is a positive point.

Lorenove customers are highly loyal owners of the "CSP +" category. This is why it's very common for individuals who visit the stand to be satisfied with their first experience.

And since word of mouth has historically been one of the keys to the brand's success, many visitors also come on the recommendation of friends or family. In terms of location, the Paris region naturally constitutes the main source of contacts, but the proportion of visitors from the provinces is still estimated at around 25%.

Finally, in terms of materials and trends, aluminum once again confirms its dominance this year, while specifying that wood also still has many fans.

As Julien Giraud points out: "The prospects we meet during the Paris Fair increasingly want to have certainties that go beyond the quality of the products.
They want to be reassured about the installation and warranty points. This is a legitimate element, which is particularly positive for us, because we have long focused on the quality of installation and, more generally, on after-sales service."

As we can see, if innovation was very present, from April 27 to May 08 on the Lorenove stand in Paris, the brand is also focusing on services with a competitive commercial strategy, involving an ever more advanced development of the major concepts of upkeep and maintenance.

It is a constant process of reflection, based on continuous improvement, particularly in terms of responsiveness, in order to offer new services.

Which we will talk about again soon!