Botanic by Bolon, a range dedicated to nature

Paris, le 19 janvier 2010

Botanic: a natural innovation developed by Bolon

The new Botanic flooring collection is a revolutionary innovation, a woven vinyl floor covering that preserves the environment. Botanic contains a new plasticizer, which, in turn, is based on renewable raw materials from the plant kingdom. Although the collection is inspired by the pluralism of nature, Botanic is nothing more than a tribute to simplicity and resource efficiency, which detracts nothing from its expressiveness. The new collection will be launched at the Stockholm Furniture Fair in February 2010.

“Botanic is our own garden, offering natural flora brought to life in color for you to discover and enjoy,” says Marie Eklund, Design and Marketing Director at Bolon. Botanic reflects the variety of organic architecture and the richness of nature’s detail. Photographs of nature and craftsmanship inspired the renderings of flowers, grasses, and plants in the woven vinyl. The color range, also derived from the plant world, features rich, muted earth tones combined with vibrant accents of yellow and green.

“With Botanic, we have created a tangible textile sensation. Modern in appearance, it flirts delightfully with the idioms of the past. The color variations have been developed to meet different needs. A soft shade is very suitable for large surfaces and projects, but it is also possible to punctuate it with a teasing stripe or a vibrant color like green or yellow,” continues Marie Eklund.

Botanic is available in standard tiles and rolls as well as, like the rest of the Bolon range, for unique pattern combinations via the Bolon StudioTM concept.

The Botanic collection and the new plasticizer are part of a major environmental initiative, Bolon® Green, which aims to offer a completely environmentally friendly and climate-neutral product. The innovative plasticizer was made possible through close collaboration with universities and colleges and the rapid adaptation of the latest research to industrial production. “Bolon is driven by the desire to always be number one and never stand still. With Bolon® Green, we are now striving to offer unique products, both in terms of design and the environment,” concludes Annica Eklund, Managing Director of Bolon.

BOLON AB

The Swedish flooring company Bolon was founded in 1949. This family business is now under the control of Annica and Marie Eklund, the third generation of Eklund owners. From its origins as a traditional manufacturer of woven flooring, the company has evolved into an internationally successful design firm with a focus on high-quality, innovative flooring. Bolon was the first company in the world to manufacture woven vinyl flooring and has always designed all of its own flooring. Its unique approach to producing the flooring and the range of design options it offers have generated extraordinary international interest in the product. It has the appearance of textile flooring but offers the practical advantages of vinyl flooring, particularly in terms of longevity and maintenance. Today, Bolon products are sold in more than 30 countries. They have already attracted major clients such as Armani, Dolce & Gabbana, Lacoste, Sheraton, as well as renowned architects and designers such as Tom Dixon, Jean Nouvel, and Renzo Piano. All Bolon flooring is manufactured for public environments, particularly hotels, boutiques, and offices. They meet all demanding standards for fire safety, wear and durability, sound insulation, and more. For many years, Bolon has been implementing a progressive and comprehensive environmental improvement program in all its areas of activity. Bolon is constantly working to update its products to meet the market's stringent environmental requirements. Bolon's environmental management systems have been certified according to ISO 14001 since 1999.

* PVC is a naturally rigid material; plasticizer is used to soften PVC and make it flexible.

** Swan (the white swan) is the official eco-label in Nordic countries - www.svanen.nu

Contact BOLON in France:

ARTEPY Sarl

Mâcon-Loché Business Area

117 rue Pouilly-Vinzelles

71000 Macon

Tel. 33 + (0) 3 85 20 54 15

Fax + 33 (0) 3 85 20 54 16

www.artepy.fr

Press contact in France:

Pierre-Antoine MARTI and Herbert KOCH

in concert communication

60 rue d'Argout

75002 Paris

Tel. 01 42 33 39 39

Mobile 06 60 48 68 70