BRZ France is back in the spotlight with a new, offbeat campaign

The BRZ competition is being played online on the MonPetitProno platform, designed by Martin Jaglin, creator of the MPG (Mon PetitGazon) app. The Euro 2021 Predictions game will be hosted and commentated daily by Arthur Ray, the football-focused YouTuber. Through this offbeat and interactive campaign, BRZ aims to speak directly to all construction professionals, regardless of their specialization, structure, or age. The Euro 2021 Predictions game helps create a community around the game and football, without distinction or hierarchy; only the prediction matters!

More than just a branding effort, this campaign is an opportunity to bring a touch of conviviality to a time when human interaction is less common. Players will have to team up in pairs, agree on predictions, and compete against other construction professionals to win together! Linked to BRZ solutions that promote collaborative work (ERP) and enable effective human resources organization, this initiative embodies the company's human and friendly values. Not to mention the originality of uniting professionals across France.

The game is available online at www.monpetitprono.com or via the free MonPetitProno app, throughout the duration of Euro 2021 (from June 11 to July 11, 2021). The top-ranked players will be rewarded at the end of the Championship with gift vouchers (from €30 to €500).