Camif Habitat launches its development plan

By Batipole Edition Published on Friday, July 9, 2010 at 02:00

Photo credits : Camif Habitat

Summary for decision-makers

Camif Habitat, a leader in home renovation for nearly 30 years, is opening its first regional agency in Lyon as part of an ambitious development strategy. This new agency will serve as a showcase for the network while enabling greater proximity to customers. The goal for Lyon is to achieve a turnover of €5 million in the first year. At the same time, the brand plans to open around ten additional agencies in major French cities within two years, while continuing its expansion through independent sales agents in medium-sized cities, thus ensuring effective national coverage.

With a network of 300 project managers and 3 qualified tradespeople, Camif Habitat offers comprehensive renovation project management using a proven methodology. Clients benefit from tailored support, from analysis and design to completion, with the assurance of high-quality work. This approach guarantees maximum customer satisfaction and strengthens Camif Habitat's position as a major player in the sustainable renovation market.

The pace is accelerating! Pursuing its growth objectives, Camif Habitat is now creating regional agencies in France's largest cities, the first of which was inaugurated in Lyon. At the same time, sales agents are tasked with developing the brand, its services, and its products in medium-sized towns. This network is designed to increase its national presence.

Batipôle Editorial

Camif Habitat opens its first regional agency in Lyon to accelerate its development

Camif Habitat establishes its first regional agency

A leader in the home improvement market for nearly 30 years, Camif Habitat has now decided to establish regional branches in major French cities to accelerate its growth and achieve greater proximity to its customers. The first branch, the brand's flagship, opens its doors in Lyon.

Following a proactive development strategy, Camif Habitat has now decided to establish agencies in the main French cities.
They will serve as the network's regional sales showcase and act as an interface between customers, contractors, and approved tradespeople. However, to ensure the same high-quality service everywhere, contract management and after-sales service will continue to be handled by the Deux-Sèvres head office in Niort.

As part of this new strategy, Camif Habitat Lyon is serving as a pilot agency. Located on 210 m² in the heart of the city, it has an ambitious target of €5 million in revenue by the end of its first year of operation. Its management has been entrusted to Patrick Blandin, current Regional Manager of Camif Habitat in the Rhône-Alpes region.
At the national level, the objective is to establish around ten agencies within two years in major cities such as Paris, Bordeaux, Toulouse, Nantes, etc.

Alongside these agencies, Camif Habitat's development relies on independent sales agents located in medium-sized towns. This is the case in the departments of Rhône (69 South) and Bas-Rhin (67), but also in the towns of Pau (64), Ancenis (44) and Niort (79), where these agents are opening their own agencies.

A METHOD THAT GUARANTEES RESULTS
Drawing on a national network of around 300 project managers and 3.000 approved tradespeople, Camif Habitat is able to handle all types of work from A to Z, from the tailor-made design of the project to completion, while committing to the quality of the result for its customers.
To manage the projects entrusted to it by individuals, Camif Habitat has implemented a proven method whose various stages guarantee total security to its customers: analysis of the project and its predefinition, design, costed proposal and formalization by contract, coordination and completion of the work, ongoing customer monitoring to measure the satisfaction rate.
Whether they contact the head office directly, regional agencies or independent agents, customers can be sure that they can entrust their renovation or living space improvement project to an approved professional.

About Camif Habitat:
Founded nearly 30 years ago, Camif Habitat holds a leading position in the home improvement market. Drawing on a network of professionals comprising approximately 300 project managers and 3.000 construction companies, it offers individuals end-to-end support for home improvement, renovation, and extension projects, as well as various diagnostic services.
It is also particularly innovative in the field of "sustainable renovation".
The company, acquired in 2009 by Nicolas Daumont and now managed by Christophe Bureau, generated a turnover of €53 million excluding VAT in 2009 (67% in renovations, 33% in development). The company has completed more than 50.000 projects since its creation in 1982.