Camif Habitat is on display!

By Batipole Edition Published on Friday, February 26, 2010 at 01:00

Photo credits : Camif Habitat

Summary for decision-makers

Camif Habitat media campaign: a new identity for the renovation leader

Camif Habitat, a renovation expert for nearly 30 years, is modernizing its visual identity and adjusting its positioning. To boost brand awareness, the company is launching a radio campaign on France Info in February, followed by a TV campaign on LCI in March. The messages highlight its turnkey expertise, its commitment to quality, and its strong professional network, reinforcing its image as an innovative leader in the sustainable renovation market.

A new graphic charter, an advertising campaign! Throughout February and March, Camif Habitat was present on the airwaves and on your screens to promote both its new positioning and its new visual identity. Camif Habitat now offers end-to-end renovation services for your projects.

Batipôle Editorial

Summary

Enjoy your reading!

Radio campaign and TV ad for Camif Habitat

A leader in the home renovation market, where it has been present for nearly 30 years, Camif Habitat is keen to raise public awareness of its new visual identity and positioning. It will be featured on France Info in February and on LCI in March.

Camif Habitat has recently modernized its visual identity to better illustrate the brand's evolution and new positioning. For the Niort-based company, the brand's evolution, both in terms of its visual identity and positioning, needed to be accompanied by a media plan. This campaign also aims to strengthen its brand awareness among a wide audience.

Until February 28, 2010, the brand will be present on the radio with 1.200 weather sponsorship broadcasts on France Info.
This operation will be followed by a television campaign on LCI. Between March 6 and 27, 2010, Camif Habitat will broadcast a total of 92 10-second spots during the morning (6-9 a.m.), midday (12-14 p.m.) and evening (20-22 p.m.) slots.
The spot created by Camif Habitat will emphasize the company's ability to handle work from A to Z and to commit to the quality of completion of the projects entrusted to it.

About Camif Habitat:
Founded 30 years ago, Camif Habitat holds a leading position in the home renovation market.
Drawing on a network of professionals made up of more than 300 project managers and 3.000 construction companies, it offers individuals "turnkey" management of home improvement, renovation or extension projects, as well as various diagnostic services.
The company, now headed by Nicolas Daumont, is also particularly innovative in the field of "sustainable renovation."
In 2008, Camif Habitat achieved a turnover of €73,5 million excluding VAT (80% in renovations, 20% in development). The company has completed more than 50.000 projects since its creation in 1982.
www.camif-habitat.fr

PRESS CONTACT
Infinity Communication
Agnes HEUDRON: agnesh@infinites.fr
Lise HENRIC: lise@infinites.fr
Tel.: 01 30 80 09 09 - Fax: 01 30 80 09 29
www.infinites.fr

Camif Habitat:
27 impasse Lazare Carnot - 79180 Chauray - Tel.: 05 49 34 55 55
www.camif-habitat.fr

Frequently Asked Questions

What is Camif Habitat's new communication strategy?

Camif Habitat is launching a radio campaign on France Info in February and a television campaign on LCI in March to promote its new visual identity and positioning.

What services does Camif Habitat offer?

Camif Habitat offers a "turnkey" approach to housing development, renovation and extension projects, supported by more than 300 project managers and 3.000 building companies.

What is Camif Habitat's market positioning?

Camif Habitat occupies a leading position in home renovation and stands out for its expertise in sustainable renovation, with more than 50.000 projects completed since 1982.