Cardinal Jardin : La franchise de conception d'espaces extérieurs

Cardinal Jardin makes its website an outdoor information platform

By Batipole Edition Published on Thursday, July 12, 2012 at 02:00 AM

Photo credits : Cardinal Jardin: The outdoor space design franchise

Summary for decision-makers

Cardinal Jardin, the leading network of landscape designers, recently unveiled the new version of its website, www.cardinaljardin.com . This update aims to transform the platform into an essential resource for the outdoor sector, offering nearly 500 pages of enriched information on decking, designer furniture, and current trends. With improved usability and a redesigned layout, the site showcases the creations of its member designers, thereby strengthening their visibility and their role within the community.

Innovative features include an automatic geolocation system that allows users to easily find the nearest professionals, as well as a callback function to facilitate communication. In addition, a product of the month is highlighted among the 4.000 references offered, and a newsletter is launched to keep users informed of industry news. This initiative, carried out in partnership with the Adipso and CyberCité agencies, aims to increase interactions between individuals and landscaping professionals, while consolidating Cardinal Jardin's position as a leader in this market.

Cardinal Jardin launches its new website with geolocation and new features

Cardinal Jardin, a national network of landscape designers, has just launched its new website, featuring an automatic geolocation service. The brand aims to make it an essential information platform for the world of outdoor activities.

Cardinal Jardin has just launched the new version of its website. Thanks to its enriched and original content, www.cardinaljardin.com is poised to quickly become an essential information platform for the outdoor living world. "We expect to have published nearly 500 pages of content by the start of September. Whether it's about decking, designer furniture, or the latest trends, users will find hundreds of articles and tips on outdoor living," explains Robin Ramousset, founder of the company.

NEW PRACTICAL SECTIONS

While the previous version of the site was more of a showcase, Robin Ramousset wanted to put his members back at the heart of his communication. "The new site will further showcase our designers, who represent our brand's expertise through their work," he explains.

Among the innovations, an automatic geolocation system has been implemented and will be offered to users upon login. If they wish to take advantage of this system, they will have direct access to the contact details and information about the member closest to them. For example, they will be able to be informed of their participation in local trade shows or view their latest projects. This site redesign, focusing on increased visibility, should increase direct requests from individuals to members.

Another new feature is the Call Back feature. It allows individuals to leave their phone number online to receive a free call back from a Cardinal Jardin expert. The site also features the "product of the month," selected from among the 4.000 products offered by Cardinal Jardin's central purchasing department. The brand is taking this opportunity to launch a newsletter featuring industry news and brand updates.
Finally, the site's graphics have been redesigned and its ergonomics improved to facilitate navigation. As for the iconographic content, it has been enriched with dozens of new visuals.

The Strasbourg company Adipso was responsible for developing the site and the Parisian agency CyberCité for SEO optimization.

> About Cardinal Jardin:
Founded in 2002, Cardinal Jardin is the leading network of landscape designers. The brand belongs to the Lyon-based UTD group, which has purchasing centers serving some 200 independent wholesalers and retailers operating in the decoration and bedding sectors (Central'Déco, Central'Literie, and Centrale In&Out). Cardinal Jardin is positioned in the mid-to-high-end segment and targets individuals and professionals who wish to create an outdoor living space that combines aesthetics, tradition, and modernity. Its strengths are inventiveness and project management.
Cardinal Jardin's areas of expertise are very broad. From landscaping gardens and terraces to integrating green walls and ponds, it combines plants with other materials (metal, wood, glass, concrete, etc.).