Cardinal Jardin : La franchise de conception d'espaces extérieurs

Cardinal Jardin sets up in Nantes

By Batipole Edition Published on Sunday, March 25, 2012 at 01:00

Photo credits : Cardinal Jardin: The outdoor space design franchise

Summary for decision-makers

Cardinal Jardin, the leading network of outdoor landscape designers, has established a presence in Nantes to support its expansion in Loire-Atlantique. Led by Olivier Chastanet and Claude Reynard, this innovative network takes a creative and technical approach to landscaping. Cardinal Jardin goes beyond simply installing gardens to create truly outdoor living spaces, incorporating elements such as green walls and ponds, while blending diverse materials such as metal, wood, and concrete. The network has also developed a purchasing center to offer a complete range of outdoor furniture, enabling its members to provide comprehensive solutions to customers.

The outdoor design market in France is booming, with approximately 70% of French people owning a garden, and a majority of them consider this space essential when purchasing a home. In 2011, Cardinal Jardin generated a turnover of €6 million and aims to double this in 2012, while increasing its membership to 40, with an ambitious goal of 130 eventually. This momentum is based on a strong demand for aesthetically pleasing and functional outdoor spaces, making Cardinal Jardin a key player in this field.

This innovative network will be represented by Olivier Chastanet and Claude Reynard.

Cardinal Jardin sets up in Nantes, the bridgehead for its expansion in Loire-Atlantique

Cardinal Jardin, the first network of "outdoor landscape designers," is establishing itself in Nantes, which will serve as the bridgehead for its future expansion throughout the Loire-Atlantique region. This innovative network will be represented there by Olivier Chastanet and Claude Reynard.

Cardinal Jardin is the very first network of "outdoor landscape designers." In other words, landscapers who are both technical and creative, and who take a radically different look at landscaping. Indeed, the work of these landscapers goes far beyond simple garden design, as they strive to create true outdoor living spaces.
In this context, Cardinal Jardin's areas of intervention are very broad, since they range from the landscaping of gardens and terraces to the integration of green walls and ponds, combining plants with other materials (metal, wood, glass, concrete, etc.). The network also operates in many other areas such as swimming pool cladding or the creation of stone staircases...
In 2011, Cardinal Jardin also expanded its concept to include equipment. Thanks to the establishment of a purchasing center, representatives in its network can now offer decorative products and outdoor furniture, allowing them to offer a comprehensive service.

A CONCEPT THAT MEETS THE EXPECTATIONS OF INDIVIDUALS
In 2011, Cardinal Jardin achieved a turnover of €6 million and aims to double that in 2011. The network, which is aiming for 2012 members this year, will expand its recruitment to include construction and landscaping professionals. It has ultimately set a target of 40 members in France.
The market in which Cardinal Jardin (a franchise network originally based in Lyon) operates is indeed particularly buoyant, as the French show a particular enthusiasm for landscaping their outdoor spaces. Nearly 70% of them have a garden and nearly 4 out of 5 believe that it is a priority selection criterion when buying a house. In fact, the garden is now seen as a place to share, to be enjoyed with family or friends.

> Cardinal Garden in Nantes:
2 rue Robert Le Ricolais - 44304 Nantes cedex 03
- Network members: Olivier Chastanet and Claude Reynard
Such. : 06 20 80 00 84 (Claude Reynard) - 06 10 63 61 68 (Olivier Chastanet)

> About Cardinal Jardin:
Founded in 2002, Cardinal Jardin is the leading network of outdoor landscape designers. It operates in the mid-to-high-end segment and serves individuals and professionals seeking to create an outdoor living space that combines aesthetics, tradition, and modernity. Its strengths are inventiveness and project management. Cardinal Jardin's areas of expertise are extensive. From landscaping gardens and terraces to integrating green walls and ponds, its landscapers combine plants with other materials (metal, wood, glass, concrete, etc.).