Cardinal Jardin : La franchise de conception d'espaces extérieurs

Cardinal Jardin sets up in the Tours area

By Batipole Edition Published on Tuesday, May 29, 2012 at 02:00 AM

Photo credits : Cardinal Jardin: The outdoor space design franchise

Summary for decision-makers

Cardinal Jardin, the leading network of outdoor landscape designers in France, has opened its first franchise in Indre-et-Loire in Joué-lès-Tours, led by Sylvain Pommier. This unique concept goes beyond traditional garden design by creating true outdoor living spaces. The landscape designers offer a wide range of services, from landscaping gardens and terraces to integrating green walls and ponds, while combining various materials such as metal, wood, and glass. The network is also distinguished by its expansion into outdoor equipment, thanks to a national purchasing center, thus enriching its offering with decorative and furnishing products.

With a turnover of €6 million in 2011, Cardinal Jardin aims to double this in 2012, while continuing its goal of adding 40 new members this year, reaching a total of 130. Building on the French enthusiasm for landscaping outdoor spaces, where nearly 70% have a garden, Cardinal Jardin is ideally positioned to meet the growing market demand. By combining aesthetics, tradition, and modernity, it targets both individuals and professionals wishing to transform their outdoor spaces.

Cardinal Jardin sets up in Joué-Lès-Tours with its innovative concept of landscape designers

Cardinal Jardin, the leading network of "outdoor landscape designers," is setting up shop in Joué-lès-Tours, in the heart of the Tours metropolitan area. Sylvain Pommier will be putting his expertise to work in landscaping. This is the Cardinal Jardin franchise's first location in Indre-et-Loire, a department where it intends to quickly expand its presence.

Cardinal Jardin, which is expanding as a franchise, is the very first network of "outdoor landscape designers" in France. In other words, landscapers who are both technical and creative, and who take a radically different look at landscaping. Their work goes far beyond simple garden design, as they strive to create true outdoor living spaces.
Cardinal Jardin's activities are very broad, ranging from garden and terrace design to the integration of green walls and ponds. In all cases, these innovative landscapers combine plants with other materials (metal, wood, glass, concrete, etc.). The network also operates in many other areas, such as pool cladding and the creation of stone staircases.

Today, Cardinal Jardin's scope of action is even broader, as the network has just evolved its concept towards equipment, relying on the establishment of a national purchasing center located in Lyon and created with the UTD group, one of the leading specialists in the world of the home. Its landscape designers can now offer decorative products and outdoor furniture, which allows them to offer a comprehensive service.

A CONCEPT THAT MEETS THE EXPECTATIONS OF INDIVIDUALS
In 2011, Cardinal Jardin achieved a turnover of 6 million euros and intends to double this in 2011. The network is aiming for 2012 new members this year and has set a target of 40 in the long term.
The market in which Cardinal Jardin (a franchise network originally based in Lyon) operates is indeed particularly buoyant, as the French show a particular enthusiasm for landscaping their outdoor spaces. Nearly 70% of them have a garden and nearly 4 out of 5 believe that it is a priority selection criterion when buying a house. In fact, the garden is now seen as a place to share, to be enjoyed with family or friends.

> Cardinal Garden in Tours:
Sylvain Pommier: 10 rue Chateaubriand – 37300 Joué-Lès-Tours
06 59 93 93 81
s.pommier@cardinaljardin.com

> About Cardinal Jardin:
Founded in 2002, Cardinal Jardin is the leading network of outdoor landscape designers. The brand belongs to the Lyon-based UTD group, which has purchasing centers serving some 200 independent wholesalers and retailers in the decoration and bedding sectors (Central'Déco, Central'Literie, and Centrale In&Out). Cardinal Jardin is positioned in the mid-to-high-end segment and targets individuals and professionals who wish to create an outdoor living space that combines aesthetics, tradition, and modernity. Its strengths are inventiveness and project management.
Cardinal Jardin's areas of expertise are very broad. From landscaping gardens and terraces to integrating green walls and ponds, it combines plants with other materials (metal, wood, glass, concrete, etc.).
www.cardinaljardin.com

PRESS CONTACT
Infinity Communication
Infinities Agency: infinites@infinites.fr
Christophe GIRAUDON: christophe@infinites.fr
Agnes HEUDRON: agnes@infinites.fr
Tel.: 01 30 80 09 09 - Fax: 01 30 80 09 29
www.infinites.fr

Cardinal Jardin (head office):
6 rue de Genève - BP 641 - 69805 Saint-Priest Cedex.
Tel.: 04 72 47 67 27 / 08 10 81 81 27
www.cardinaljardin.com

Frequently Asked Questions

What are Cardinal Jardin's main activities?

Cardinal Jardin offers landscaping services for gardens, terraces, green walls, ponds, pool surrounds, and the creation of stone staircases. The network also integrates outdoor decoration and furniture through a national purchasing center.

Where is Cardinal Jardin located in Indre-et-Loire?

The Cardinal Jardin franchise is opening its first agency in Indre-et-Loire in Joué-Lès-Tours, on the outskirts of Tours, with Sylvain Pommier as landscape designer.

Who is Cardinal Jardin addressing?

Cardinal Jardin targets individuals and professionals wishing to create tailor-made outdoor living spaces, combining aesthetics, tradition and modernity in a mid-to-high-end segment.