CECIL PROFESSIONAL - WINNER OF THE TRADE TROPHIES

By Primavera - PR Agency Published on Friday, January 29, 2021 at 01:00

CECIL PRO, a leading brand in the paint market since 2011, expanded its offering in 2020 with a new range of spray paints to meet the needs of construction professionals. The merchandising concept devised by CECIL PRO to showcase this new range caught the attention of the jury at the 13th edition of the Trophées du Négoce. Comprised of leading figures from the construction distribution sector, this jury recognized CECIL PRO for its service to points of sale.

For the best merchandising 2020

Thanks to sophisticated, high-quality and highly durable formulations, The CECIL PRO range of aerosol paints, short and optimized, offers 5 technical references with high rotation, and available in different colors and finishes. High-performance and accessible to all, these paints are suitable for everyday work (repainting surfaces, covering stains, etc.) as well as for specific or industrial projects (marking, protecting surfaces from corrosion, etc.). Equipped with high-quality packaging and a specific visual identity, they are perfectly consistent with the brand's high-end and expert positioning.

To support distribution partners in this segment, while taking into account their space issues, CECIL PRO has developed a compact and attractive merchandising concept that optimizes linear efficiency and energizes the department. Made available to partner points of sale, in the form of a display, this clear, impactful and educational sales support tool helps guide the consumer in their choice. Space-saving with its 50 cm width, It offers the 5 CECIL PRO aerosol paint references.

Designed to be able to be installed on or off the shelf, It has a pediment, easily identifiable in the aisle, a rotating handrail with educational information, RAL color charts, and 2 side panels, which include the main advantages of each product and offer more visibility when positioned off-line.

It is this collection of tools brought together in a high-quality display that enabled CECIL PRO to obtain the prize for best merchandising 2020 from the Trophées du Négoce.