Cecil Professionnel is boosting its brand awareness with campaigns on RMC
Summary for decision-makers
Summary for decision-makers
Cecil Professionnel's sponsorship campaign ran in two phases in 2024 on the programs "Estelle Midi" and "Super Moscato Show," specifically targeting tradespeople and shopkeepers aged 25 to 49. A total of 160 commercials were broadcast during prime time, reaching an estimated 3,6 million viewers over two key periods, in June and September.
Thanks to this strategy, Cecil Professionnel's visibility and brand awareness increased compared to the previous year, reaching 42,500 additional contacts. The renewal of the partnership with RMC confirms the effectiveness of this approach, strengthening the brand's presence with its target audience.
Cecil Professionnel, an expert in wood products and paints, has been designing quality products for the protection and enhancement of homes for over 30 years. In order to strengthen its reputation among building professionals and tradespeople, Cecil Professionnel has returned to RMC for the second consecutive year. the 2nd most listened-to private radio station in France for 25-49 year olds and the youngest of the generalist radio stations with 52% of listeners under 50 years old.
A massive sponsorship campaign on RMC to reach 25-49 year olds
This major sponsorship campaign took place in two waves across two flagship programs, "Estelle Midi" and "Super Moscato Show," in order to reach a wider and more diverse audience.and this at different times of the day. The 8-second message "Your show on Estelle midi/Super Moscato Show with Cecil Professionnel! Cecil Professionnel, manufacturer of paints and wood products for craftsmen." was thus repeated on the airwaves.
In June, the message was broadcast 8 times a day for 3 weeks in "Estelle Midi" from 12pm to 15pm. This program, which analyzes different current events each day, reaches the 25-49 age group, representing a 6,1% audience share. It is also broadcast simultaneously on television on the RMC Story channel.
In September, the message was relayed during the "Super Moscato Show" from Monday to Friday from 15pm to 18pm. Number one in France, this sports show reaches 25-49 year olds, representing 8,3% of the audience share.
With no less than 160 spots over the four weeks, broadcast at 2 times of the year, this sponsorship campaign reached a total of nearly 3,6 million estimated contacts. By directly targeting its core audience of 25-49 year old tradespeople/shopkeepers during peak viewing times, Cecil Professionnel has been able to achieve improved performance, with nearly 42,500 more contacts reached compared to the 2024 campaignBy renewing this partnership with RMC for the second consecutive year, the brand has gained visibility and strengthened its reputation.
Frequently Asked Questions for Decision Makers
How was the sponsorship campaign structured?
The campaign took place in two waves: in June on the show "Estelle Midi" and in September on the "Super Moscato Show", at times of high audience.
Which audience was primarily reached by this campaign?
The campaign primarily targeted artisans and traders aged 25 to 49, the core target of both programs, reaching up to 8,3% audience share.
What results did the campaign achieve?
The campaign generated approximately 3,6 million estimated contacts and a net increase of 42,500 contacts compared to the previous campaign.
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Groupe V33 - 85 avenue M.Berliet – ZI Chapotin
69970 Chaponay
France
Courriel : contact@cecil.fr
Site internet : https://www.cecil.fr
