DOM France, a new dynamic for Service Centers and Approved Service Points
Summary for decision-makers
Summary for decision-makers
DOM has launched a series of promotional and communication activities to increase sales and showcase its expertise. These initiatives include the creation of a newsletter, the organization of factory tours, roadshows in eight cities, prize draws, and themed events focused on fashion and sports.
Thanks to these operations, DOM opened 27 new Service Centers across France. This resulted in a 10% increase in revenue in 2010 and a 15% increase in the first five months of 2011.
At the beginning of 2010, DOM implemented a major development plan for these Centers and, initially, created "Approved Service Points" (PSA) to better meet customer expectations and respond more quickly to customers with high-tech products and ranges. The first consequence of this new partnership was to develop and enhance a field presence in line with the needs expressed by distributors and their user customers.
Innovative promotional campaigns to boost sales and strengthen DOM's brand awareness
In a second phase, DOM developed a package of promotional and communication actions to boost its sales and raise awareness of its expertise and the quality of its products. Among the various actions devised by DOM were: the creation of a newsletter, the organization of factory visits and road shows (8 cities in 2011), the organization of prize draws, the programming of themed events around fashion, sport (aero-kart, visit to the Nurburgring race track in Germany), a concert evening with Michael Jones and a visit to the Musée de la Serrurerie d'Art Fontaine rue de Rivoli in Paris.
These operations generated a new dynamic which enabled DOM to open 27 new Service Centers throughout France.
This investment in people and resources has now been rewarded by an increase in the turnover of the Service Centres of around 10% for 2010, and is confirmed by an increase of 15% over the five months of 2011.
Frequently Asked Questions for Decision Makers
What promotional actions has DOM implemented to boost its sales?
DOM launched a newsletter, organized factory visits, road shows in 8 cities, prize draws, themed events on fashion and sport, a concert evening and museum visits.
What were the results of these actions for DOM?
These actions have enabled DOM to open 27 new Service Centers in France and to boost its business.
What impact has been observed on the revenue of the Service Centers?
The turnover of the Service Centres increased by 10% in 2010 and by 15% in the first five months of 2011.
Thematic glossary for decision-makers
Newsletter
Communication material sent regularly by email to inform clients or partners of company news and updates.
Service Center
Local service point where customers can access the company's services and products, located in different cities.
Road show
A mobile event operation allowing the company to present its offering in several cities to strengthen its visibility and commercial network.
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47 bis rue Jeanne d'Arc
52100 Saint Dizier Cedex
France
Courriel : info@dom-france.fr
Site internet : https://www.dom-security.com/