Boost your sales efforts with Batiforces

By COM4 - PR Agency Published on Wednesday, March 31, 2010 at 02:00

Photo credits : Woodenha

Through its "Straight to the Point" program, Batiforces provides training for all types of salespeople and managers in the construction industry. They learn to better understand the behavior of their interlocutors in order to better adapt their message. This approach has already won over the Velux company.

Batipôle Editorial

BATIFORCES coaches customer relations with "Straight to the Goal"

BATIFORCES, with its Batiformation entity, provides customer relations training for all construction managers and salespeople. Each year, the company trains 1 people in the "Straight to the Goal" methodology, which consists of very short training modules.

The objective: to increase the commercial performance of teams with a direct, interactive approach shared by all.

It is behavioral training that prepares for customer meetings and sales techniques; it is built on the other person, in this case the interlocutor in the customer relationship.

The VELUX company adheres and testifies

In May 2009, VELUX France called on Batiformation to support the promotional phase of its “Roller Shutters” offer among its teams.

Why two days of sales training for sales assistants?

Christine Moreau, sales coordinator for the Ile de France agency, responds: "Straight to the Point" teaches you to respect basics, such as good preparation for a successful telephone interview with a clearly stated visit objective. In a negotiation, the first words are important, but above all, active listening to customers is important, through note-taking and reusing the customer's words to be proactive."

Orchestrated by Claude Pras, “Straight to the Point” allowed VELUX sales teams to review the fundamentals of the customer approach.

For Marie Eve Desmurs, sales representative for the specialized distribution agency in the South-East: "This training allowed me to have an outside perspective on my sales interview techniques... I was able to take a step back and identify areas for development... In short, lots of tips allowing me to approach my future customer interviews with more confidence."

Laurent Bertin, Regional Director of the Northeast Agency, adds: "This training also highlighted the notion of "speaking clearly" by setting the tone and expressing oneself explicitly and straightforwardly. At the end of this training, we decided to adapt the evaluation of the sales representatives' attitudes by supplementing it with these comments linked to the action plan and to modify the meeting reports for greater efficiency."

To learn more about BATIFORCES: www.batiforces.com

BATIFORCES in a few figures

- Company founded in 1997 - More than 12 years of expertise in training engineering and recruitment

- 12 permanent employees

- 3 professions: audit consulting, training and recruitment

- 1 days of training per year

- 2008/2009 turnover: 1,3 million euros.