From April 2 to 22, 2012, Picard Serrures invites auditors to demand quality in security matters

 Picard Serrures, a designer and manufacturer of anti-burglary equipment for homes, a subsidiary of the Sécuridev Group, is launching a new radio campaign on RTL from April 2 to 22, 2012. While burglaries increased by 16% in 2011*, Picard Serrures reminds listeners who have not already considered it that it is never too late to equip their house or apartment.

From April 2nd to 22nd, Picard Serrures will reach the 6,2 million daily listeners of RTL, France's leading news radio station. Through a simple but effective 30-second spot, Picard Serrures highlights the importance of securing one's home, especially just before the summer break-in season.

This campaign is also an opportunity for Picard Serrures to remind people that when it comes to security, it is best to call on a recognized expert and thus to highlight the professionalism and skills of its national network of approved installers.

High-security locks and armored doors are being showcased, and RTL listeners are invited to visit the new website www.picard-serrrures.com, which supports individuals with all their projects.

95 spots will be broadcast throughout the day, including one every morning during prime time with the message: "Picard Locks, it's reassuring!"

*Figure from the annual bulletin of the National Observatory of Delinquency and Criminal Justice Responses

http://www.picard-serrures.com/