ECOSE® Technology & Indoor Air Quality: With Knauf Insulation, play, win and breathe easy by betting on ECOSE® the original!

By Batipole Edition Published on Monday, October 3, 2016 at 02:00

Photo credits : KNAUF INSULATION

Knauf Insulation creates the event and launches a communication campaign around ECOSE® Technology

Thanks to ECOSE® Technology, a patented binder without added formaldehyde, phenol, or acrylic, Knauf Insulation has revolutionized the insulation market by helping to improve indoor air quality. In the fall of 2016, Knauf Insulation made a splash and launched a major communications campaign around this major innovation, inviting building professionals to discover or rediscover ECOSE®, the original!

This new Knauf Insulation campaign is aimed at businesses through a challenge organized from October 1st to 31st, as well as at craftsmen who, from October 1st to November 30th, can participate in a free game with no purchase obligation to win one of the many prizes at stake.

From October 17th to 21st, 30 20-second spots will air on RMC to widely disseminate the information. In parallel, a massive email campaign and a Twitter feed with the hashtag #nothingbeatstheoriginal will complete the campaign's publicity efforts.

www.knaufinsulation.fr