In June, let's be comfortable at home as in our lives

By PR influence Published on Monday, May 19, 2025 at 12:22 AM

Lorenove is rolling out its 3rd promotional campaign for 2025 focusing on entrance doors

Photo credits : LORENOVE

Summary for decision-makers

As the holidays approach, Lorenove is launching an incentive campaign to promote entry and security door solutions that combine security, thermal performance, and aesthetics. From June 7 to 28, 2025, this initiative offers attractive discounts: up to €1 including tax depending on the purchase amount, thus inviting individuals to invest in the security of their homes. This operation is part of an omnichannel communication strategy, responding to the concerns of the French, 400% of whom feel anxious about the idea of burglary in their home during the summer, a proven risk with more than 64 burglaries recorded in 219, the majority of which involved entry through the door.

By combining peace of mind with aesthetic appeal, Lorenove aims to make purchasing a secure door a smart choice from both an economic and insurance perspective. Insurance companies now favor homes equipped with doors that meet security standards, reinforcing the importance of investing in robust solutions. The campaign is intended to be comprehensive, with a communications plan encompassing digital and local media, tailored to each point of sale. This system ensures relevant outreach while allowing decision-makers to leverage a unifying and coherent dynamic, thus catalyzing home improvements while enhancing the value of private real estate.

Frequently Asked Questions for Decision Makers

What are the benefits of the Lorenove campaign for entrance doors?
The campaign offers discounts of up to €1 including VAT, depending on the purchase amount, to encourage individuals to invest in a secure and attractive door.

Why is investing in a secure front door important?
Investing in a high-performance front door reduces the risk of burglary, which mainly occurs through this opening, and often meets the requirements of insurance companies.

How does Lorenove ensure the visibility of its campaign?
Lorenove uses an omnichannel communication strategy integrating national and local actions, with digital media and customizable tools for each point of sale.

During the month of June, Lorenove and its dealer network are rolling out their third promotional campaign of the year, with a unique focus on front doors and security doors. Entitled "Comfort at home as in life," this campaign highlights a central element of the home: the front door, both the aesthetic signature of the home and the first line of defense.

New promotional campaign from the Lorenove network

As the holidays approach, this campaign aims to encourage individuals to invest in a reliable and stylish solution, combining protection, thermal performance and home enhancement. This operation is part of the now well-established seasonal meetings between the brand and individuals, and confirms
Lorenove's commitment to supporting each home improvement project with targeted and concrete offers.

From June 7 to 28, 2025, Lorenove offers, for any order of an entrance or armoured door, an immediate discount granted: €600 including tax for a purchase amount (excluding installation) between €3 and €000 including tax, €4 including tax between €999 and €1 including tax, and €000 including tax above €5 including tax.
The amount taken into account only applies to the purchase of the door. This offer, reserved for individuals and not combinable with other current promotions, comes at an opportune time: according to a 2021 IFOP survey, 64% of French people say they are worried about leaving their homes to go on vacation.
A justified concern when we know that in 2023, more than 219 burglaries were recorded, including more than 000 between June and August (source: SSMSI – Ministry of Internal Security).

Without falling into alarmism, it is important to remember that almost one in two burglaries takes place through the front door.
Investing in a high-performance, secure door then becomes a common-sense gesture, including from an insurance point of view, with some companies requiring, for example, a three-point lock, A2P performance, certified equipment, or even an armored door.
This campaign thus allows you to combine peace of mind, compliance and aesthetics, while benefiting from a concrete financial advantage at a strategic time of the year.

An omnichannel, national and local communication strategy

To maximize the visibility of this strategic campaign, Lorenove is deploying a communication plan at both national and local levels, allowing each participating point of sale to effectively relay the operation in its catchment area.
On a national scale, the campaign is based on a targeted digital presence: the Lorenove film “Opening up to the world” will be broadcast on YouTube, in pre-roll (before, during or after the videos), to a qualified audience, in affinity contexts, both on the web and on connected TVs.

This action will be complemented by programmatic display, via various advertising banners, both static and animated, broadcast on high-traffic sites. In parallel, the operation will be highlighted on the brand's official website and via a social media strategy on Facebook and Instagram, ensuring consistent and impactful communication with the general public.

On the local side, points of sale have a complete range of communication tools provided by the network head: POS kits, video animations, but also customizable visuals for emails or publications on their social networks.
To go further, points of sale can activate media with wider distribution: local press, urban displays, direct mail, radio spots or even digital advertising via display or social networks.
Store managers are thus free to compose their local communication plan according to their objectives and their catchment area, while benefiting from strong national dynamics.

With this new campaign, Lorenove and its network are creating a concrete opportunity for individuals to equip themselves with a high-performance and aesthetic entrance door, while benefiting from an immediate financial advantage.

Thanks to a clear and attractive discount, the offer can really tip the purchasing decision, particularly among owners already involved in a first project with the brand.
It's also a great opportunity to enhance your home, secure your accommodation as the holidays approach, or simply upgrade your property without breaking the bank.
An accessible, coherent and engaging approach, which echoes Lorenove's promise: to sustainably improve housing.