Fabemi adopts a new brand strategy and launches its new website

A French family business with 13 production sites across France, the Fabemi Group brings together three renowned expert brands: Fabemi, BRADSTONE, and CARRÉ D'ARC. These brands have recently been consolidated under the single Fabemi banner. The new Fabemi website marks the launch of this major overhaul, which began in 2020.

The Fabemi Group has just opened its new site www.fabemi.fr which brings together the three Fabemi entities under a single web address. This reorganization clarifies the Group's offering for professionals and individuals. It consolidates expertise through a new architecture that facilitates user navigation from one section to another.

Fabemi, the benchmark for builders and landscapers

Faced with the ongoing changes in the construction sector, the Fabemi Group needed to capitalize as much as possible on its name alone. Simplifying, by streamlining its communication with its clients—masonry contractors, public works companies, landscapers, and individuals—was a no-brainer. Fabemi thus intends to support professionals by providing them with the best solutions and supporting their development. The creation of the site www.fabemi.fr lays the foundation stone for this major reorganization. The site offers the opportunity to communicate the Group's core values, highlights its approach and the spirit behind it, its mission, its ambition… It presents and makes available to each customer a comprehensive range of Fabemi products and services, enabling them to carry out their project from A to Z, from structural work to landscaping.

Three businesses, three colors, one brand

In this drive for simplification, the Fabemi Group has renamed its three activities, so as to have a global, clear and understandable offer for all of its customers. Thus, the Structure activity becomes Fabemi Structural Work, the Exterior Design activity becomes Fabemi Terrace & Garden, and the Public Works activity becomes Fabemi Roads & Networks. These three sectors are grouped in a single space on the new website, which has become more dynamic, modern, and intuitive. This allows customers to easily navigate through the entire Fabemi offering.

An offer structured around three axes

The new Fabemi website, aimed at professionals and individuals, opens with the presentation and history of the Group, founded in 1961 in Donzère (Drôme).

The three main areas developed on www.fabemi.fr are easily distinguished by their blue, green and orange colors:
- Fabemi Structural Work / Construction (blue), with sustainable and global solutions for residential, commercial and industrial buildings, in horizontal and vertical structures.
- Fabemi Terrace & Garden / Layout (green), with creative solutions for built works and landscaping such as terraces, beaches and pool towers, clearance and driveways.
- Fabemi Roads & Networks / Urbanization (orange), with optimized solutions for the routing of sanitation and telecommunications networks, etc., and for
enhancement of public space (roadway, urban planning).

The products highlighted in each universe benefit from a detailed technical sheet with summary, characteristics, documentation (product sheet, FDES, etc.) and installation advice.

I have a project to…

Professionals wishing to use Fabemi's expertise and offerings, as well as individuals seeking to define their project, will find in this new, clear and well-structured site numerous ideas and technical answers capable of facilitating the implementation of their work. Thus, the three main areas of activity, presented in the same way for professionals as for individuals, are detailed in their respective colors under the headings "I have a construction project" (blue), "I have a development project" (green) and "I have an urbanization project" (orange). 

"Advice and guides" and "Our Catalogs"

The Fabemi website's offering is completed by the two main sections "Advice and Guides" and "Our Catalogs".

Tips and guides: Practical work - laying paving stones, slabs, building a wall, etc. - is the subject of detailed descriptions and advice, with texts and photos, accompanied by videos showing the steps to follow to successfully complete your project using Fabemi materials.

Our Catalogs: publications on the Fabemi offer cover all the needs of professionals and individuals in the
construction sector.

Each catalog is published annually and includes new products released on the market. Product and book presentations, commentaries, diagrams, explanations, and photos are beautifully laid out. These reference books can be downloaded and consulted to better inform yourself and help you bring your project to fruition.

FabExpress, collaborative portal

By clicking on FabExpress, each Fabemi Group customer has real-time access to all information on their quotes, orders and invoices. Customers can also view all the products presented, along with their visuals and technical specifications. Updated every ten minutes, this platform is a tool that facilitates sales monitoring and management 24/24. A dedicated team responds to specific customer inquiries.

Club Fabemi Experts is open to all artisans

Accessible from the Group's new site, the Club Fabemi Experts brings together more than 600 fitting companies. The main customers using the Club Fabemi Experts platform were previously landscapers.
Fabemi's new strategy now applies to all artisans involved in at least one of the Group's three activities. Members can thus rely on the quality of Fabemi products and services to develop their business.

Sport and group dynamics

The Fabemi Group also shares common values with the world of sport: dynamism, collective emulation, commitment, exchange, mutual aid, cohesion, etc. Actions will be carried out in this direction, via sporting events (running for example), support for local initiatives or even partnerships.

Next major sporting events: Run in Lyon, October 4, 2020 and Run in Marseille on November 22, 2020.