Fein organizes its meetings with its distributors

PRESS RELEASE

Fascination FEIN

200 specialist distributors at the FEIN Professional Days

Saverne, June 22, 2010. On June 17 and 18, 2010, FEIN FRANCE organized the FEIN Professional Days under the slogan "Fascination FEIN." More than 200 specialist distributors from all over France came to the Saint Denis factory, north of Paris, to learn about FEIN's new products and offers for specialist distributors.

This was the second event of its kind organized by FEIN. Laurent Schwarz, General Manager France, is delighted with the success of these two days: "Our customers came from all over France to participate in the FEIN Fascination Days 2010. We are very pleased and it is an honor for us to see that the specialist distributors dedicated some of their time to us. In a warm and pleasant atmosphere, we presented to the visitors the machines, accessories and new sales support tools for specialist distributors as well as previews of new products that will not be marketed until the end of the year. The exchanges between our team and the customers were very positive. In our opinion, this event was beneficial for both parties, and we will be very happy to organize the next one."

For two days, visitors had the opportunity to personally discover and test FEIN products. And there were many new features, such as the new sets for the FEIN MultiMaster. With the new TOP PLUS and SELECT PLUS sets, FEIN is expanding the MultiMaster with additional accessories. With its close relationship with the user, FEIN has continuously refined its high-performance oscillating power tools "Made in Germany" and expanded the range of accessories. With the new FEIN MultiMaster PLUS sets, customers benefit from greater versatility and a better price-performance ratio.

The three market segments "metal," "secondary work," and "automotive" were demonstrated in different rooms and settings. The highlight of these two days took place in a separate room, the "Fascination Room," where FEIN FRANCE presented preview products that will only be marketed later this year. Visitors also had the opportunity to learn about FEIN's offerings designed to support specialist dealers. At the marketing information stands, they could discover the varied training program of "FEIN Academy," the numerous support activities for specialist dealers, as well as information on products and applications, demonstrations of all Internet and online communication solutions, financial leasing concepts, and Partner Contract Offers.

Throughout Friday morning, specialist dealers competed in challenges at six different stations. The aim of these demonstration competitions was to highlight the product benefits and specific performance characteristics of FEIN products. The competitors demonstrated great skill and achieved very close results in the various challenges, all in a friendly atmosphere.

You can find more information at: http://jff2010-fein.fr

FEIN products are available from specialist distributors.

Download high-resolution photos and this text at: http://www.panama-pr.de/download/FEIN-JourneesFascination-FR.zip

The company:
The world's first power tool was invented by C. & E. FEIN GmbH. Wilhelm Emil Fein founded the company in 1867. In 1895, FEIN invented the hand-held electric drill, the first power tool. Today, the company, with its traditional values ​​and 840 employees, 560 of whom are based in Germany, is a world-renowned manufacturer of power tools. Based in Germany, it develops and produces solutions for the metalworking, finishing, and automotive market segments and specializes in the manufacture of professional and reliable tools for industry and trade. FEIN holds more than 800 active industrial property rights, including approximately 500 patents or patent applications. FEIN sells its products through more than 17 international subsidiaries and over 50 representative offices worldwide. For more than 140 years, the FEIN brand has stood for premium solutions. 
http://www.fein.fr

For more information : 
Laurent Schwarz
FEIN FRANCE SA
Kochersberg Industrial Zone
18, rue d'Otterswiller
67700 Saverne
Phone 03 8871 5650
E-mail laurent.schwarz@fein.fr

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