Fenétrier® VEKA: Celebration and Renewal for the 20th Anniversary of the Network

By Schilling Communication - PR Agency Published on Monday, February 22, 2016 at 01:00 PM

Summary for decision-makers

Fenétrier® VEKA, celebrating its 20th anniversary, has launched a strategic development plan, including a new graphic identity, business development tools, and a focus on training and customer satisfaction. This renewed approach aims to consolidate the brand's position as a leader in the French joinery sector.

Category: Development and Expansion Strategies

Subcategory: Innovation and Growth in the Carpentry Sector

Fenétrier® VEKA, on the occasion of its 20th anniversary, launched an ambitious development plan, marking a key step in its growth and renewal strategy.

Fenétrier® VEKA: A Bold Development Plan for the Future

Celebration and Strategy in Canada

The Fenétrier® VEKA network convened in Canada for a four-day convention in late January, celebrating its 20th anniversary. This meeting provided an opportunity to present the foundations of a visionary development plan for the brand.

Response to Market Challenges

Faced with market challenges such as the financial and construction crises, as well as the standardization of its offerings, Fenétrier® VEKA is committed to reorganizing and revitalizing its network. The goal is to capture more business, gain market share, and strengthen its national presence.

A New Graphic Identity

The redesign of Fenétrier® VEKA's graphic identity, with a modernized logo and the tagline "Much more than a window," symbolizes the network's commitment and move upmarket. The panda, the network's mascot since 2011, continues to reinforce the brand's values of proximity and friendliness.

Development of Commercial Efficiency

Fenétrier® VEKA has created a comprehensive range of tools to boost its members' sales efficiency. This initiative includes a new website, the renovation of store facades and interiors based on their location, and a strong visual identity across various communication media.

Focus on Customer Satisfaction

The Fenétrier® VEKA training school offers sales and installation modules to ensure quality service. This approach aims to increase customer satisfaction, essential to the brand's success and reputation.

Goal to Become a Reference

With the ambition of becoming a benchmark in the field of carpentry, Fenétrier® VEKA plans to expand its store network and open new points of sale.

About VEKA

VEKA, an expert in PVC profile extrusion and designer of joinery systems, is an independent, family-owned group based in Germany. With a global presence and a turnover of nearly €900 million in 2014, VEKA France, based in Thonon-les-Bains since 1988, is a major player in the French joinery market.