GEB creates an International Department to accelerate its growth in Europe and Africa

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A subsidiary of the BARTHÉLÉMY group, GEB is a leading brand in terms of waterproofing, plumbing and heating in France, for both professionals and the general public.

The brand has set itself the goal of accelerating its export development and becoming a leader in the sector in Europe and Africa. To this end, it has created an International Department headed by Thierry Viel.

A graduate of the Paris School of Administration and Business Management, Thierry Viel, 50, joined GEB in 2007 as a Key Account Manager. He then became Sales Director in 2012 and is now International Director.

GEB is focusing this new International Directorate on four priority areas: Africa, Europe, Poland with its commercial subsidiary GEB Polska, and Russia with its subsidiary GEB Russia. This organization will enable the company to:

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to improve the management of its subsidiaries through a stronger presence and to create synergies between the different countries,

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to better understand the markets,

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to optimize its offering and logistics.

Bringing together 12 people, the International Department aims to establish GEB as a leading player in the target countries within 5 years.

www.geb.fr