Gedimat, on the front line of the Women's Six Nations Tournament

By Primavera - PR Agency Published on Thursday, March 27, 2025 at 12:36 AM

Photo credits : GEDICOOP

Summary for decision-makers

In a context where visibility and engagement around women's rugby continue to grow, the leading group of independent building materials and DIY traders, Gedimat, is strengthening its media presence during the Women's Six Nations Tournament. Kicking off on March 22 with the Ireland-France match and concluding on April 26 with a highly anticipated match between England and France, this tournament is a major opportunity to promote the values of women's sport. Supporters will be able to follow the performances of the French women's rugby team live on France 2, with Gedimat partnering with this event through a dynamic advertising campaign including billboards, mini-credits and logo overlays, highlighting ambassadors such as Matthieu Jalibert and Grégory Alldritt.

With a record audience of 14,9 million viewers during the 2024 edition, including 2,5 million for the flagship England-France match, Gedimat aims to repeat this popularity in 2025. The marketing strategy is based around a message combining rugby with energy renovation, thus highlighting the responsible dimension of the brand. Gedimat thus aims to contribute to the success of the French women's XV, hoping for a result as glorious as that recorded by its male counterparts.

Gedimat is strengthening its communication around the popularity and values of rugby and strengthening its presence on television.

Gedimat supports the French women's XV during the Six Nations Tournament

After having distinguished itself in the Men's Senior and U20 Six Nations Tournaments, both concluded with the victory of our national teams, the first group of independent traders in building materials and DIY is back on screens for the Women's Six Nations Tournament.

The competition, which began on March 22nd with the Ireland-France match, will conclude on April 26th with the England-France match. To ensure fans don't miss any of the French women's XV's exploits, they can follow the team's five matches live on France 2.

Gedimat will punctuate these matches with 10 8" pre- and post-credits billboards, 10 6" mini-credits, and 25 in-game logo overlays. The brand will also be visible throughout the five weeks of the tournament with 50 6" trailers.

The billboards and trailers will feature the two Gedimat ambassadors and French national team players, Matthieu Jalibert and Grégory Alldritt. Available in various formats, these films capitalize on the positive image of two rugby players by combining the world of rugby with the theme of energy renovation.

Benefiting from growing public enthusiasm, the Women's Six Nations Tournament was watched in 2024 by 14,9 million viewers on France Télévisions, including 2,5 million for the England-France match on April 24, 2024. For this 2025 competition, Gedimat hopes the French women's XV will have an outcome as happy as that of its men's counterpart.

More information : Read the press release