SOCODA Group announces its 2012 PAAC

An essential annual meeting of the Network, Groupe SOCODA, recently invited its referenced suppliers from the Professional Tools, Industry, Sanitation/Heating, Electricity and Decoration sectors to present the PAAC 500 guidelines to more than 2012 people. These presentations allow suppliers to anticipate their product/price proposals to Network Members, in total coherence with Groupe SOCODA's commercial operations and field expectations for the coming year.

PAAC 2012 Guidelines and Actions
The 2012 PAAC has been optimized to intensify the use of marketing and communication tools so that members, already heavily involved, can take ownership of the actions even more easily. Two new tools have been developed for this purpose: a guide “Making Your Commercial Action and Promotion Plan a Success” which will contain four identified issues (customer acquisition, reputation/image, customer loyalty, point of sale animation) and a matrix which will provide specific answers to each of the issues through the tools available in the PAAC.

The SOCODA Group PAAC is structured around strong themes: Expertise with specific guides and catalogs, the Promotional Actions with high price impact, the Website for maximum visibility of the member, the Loyalty, the Prospection and the Merchandising.
Le Sustainable Business, initiated by Philippe de BECO, Chairman of the Executive Board of Groupe SOCODA, remains a sure value and still constitutes the operational and economic lever of the Sustainable Development of the group.

A mascot as proof

During the PAAC presentation, Philippe de BECO unveiled the mascot that will embody on the ground the actions and commitments within the group's 2011-2015 Sustainable Business economic plan based on three essential and inseparable themes: CITIZENSHIP, EXPERTISE,

INNOVATION.
The mascot, which is expected to be increasingly present in Groupe SOCODA's communications, will illustrate the Eco-responsible Charter that Philippe de BECO will present during the 8th SOCODA Convention to be held on March 13 and 14, 2012 at the Paris Nord Villepinte Exhibition Center (93).

"Through this charter, each member will commit to several concrete actions with progress targets. Words fly away, but writings remain, as the saying goes: at Groupe SOCODA, we have decided to set our commitments in stone!" explains Philippe de BECO.