Heidelberg Materials is strengthening the identity of its Socli range dedicated to the restoration and renovation of built heritage

This evolution is a continuation of expertise cultivated for over 150 years, based on the mastery of natural hydraulic lime and a precise knowledge of traditional techniques specific to stone, earthen, and period building materials. Thanks to a dedicated logo, the range gains in clarity; the new “La Chaux Socli” marking, now affixed to the bags, becomes a clear identifier, while the Heritage signage precisely identifies products intended for the preservation of historic buildings. The logo incorporates the Pyrenees mountain range, a reference to the place of manufacture of Socli Natural Hydraulic Lime.

A clear offering, supported by historical expertise

Recognized as a Living Heritage Company and based in the Hautes-Pyrénées region where its natural hydraulic limes are produced, HM Socli, a subsidiary of Heidelberg Materials France, reaffirms its commitment to heritage preservation. It relies in particular on a QUALIOPI-certified training center, where craftspeople, applicators, project managers, and specialized companies come together to enhance their skills in order to preserve traditional techniques and ensure interventions are tailored to the original materials.

The Socli range illustrates Heidelberg Materials' commitment to sustainable restoration that meets the requirements of built heritage. Natural hydraulic limes ensure complete compatibility with existing substrates and promote the breathability of walls, essential for the optimal and long-term preservation of traditional masonry. They thus remain a benchmark material for interventions on structures sensitive to humidity variations.

To address real-world challenges, Socli integrates ready-to-use solutions that facilitate implementation while respecting asset constraints. Thus, Tradilys Protect It contributes to the restoration of walls affected by saltpeter or rising damp thanks to a cement-free formulation that preserves the permeability of the walls. For its part, Chaulys Color provides a suitable solution for construction sites requiring homogeneous mechanical projection and offers an extensive color chart of which twelve shades come exclusively from the natural color of sands, guaranteeing an authentic finish. Restone Premium, As for it, it allows for the fine repair of old stones thanks to a formulation that is also cement-free. Finally, the Cent% range (as undercoat as finish) enhances the mineral nuances from the sand, for subtle results faithful to the original aesthetics of traditional facades.

A refreshed visual identity serving professionals in the field of historic buildings

With this updated visual identity, the Socli Heritage range now stands out at a glance and enhances the clarity of the product line for businesses, tradespeople, and specifiers. The “Socli Lime” branding, present on the packaging, embodies the continuity of expertise passed down through generations and serves as a reliable reference for all stakeholders in the restoration industry. while the Heritage signage allows for the immediate identification of products specifically dedicated to old buildings.