Home staging: a house sold in two days thanks to Avéo

By Batipole Edition Published on Tuesday, May 8, 2012 at 02:00 AM

Photo credits : Aveo

Summary for decision-makers

Avéo, France's leading real estate sales support network, specializes in home staging, renovations, and redesign to facilitate the sale of hard-to-sell properties. By stripping down and enhancing the value of these properties, Avéo helps owners save on price negotiations. A notable example is a house in Saint-Genest-Lerpt, which had previously languished on the market for a year, sold in just 48 hours after a complete overhaul. Through a targeted approach and rapid intervention, Avéo successfully transformed overly personalized spaces into neutral environments, increasing their appeal to potential buyers.

After just ten days of work, the results were spectacular. The house, originally listed at €345, received a competitive offer of €000. This success highlights the undeniable benefits of home staging, reducing the average sales time to 329 days compared to 000 days without any intervention. Avéo is therefore positioning itself as a key player for real estate professionals looking to optimize property sales, while benefiting from a variety of services, including property diagnostics and rental management assistance.

The Avéo network offers home staging services, a practice that consists of preparing a property for sale (cleaning, tidying, etc.) and is enjoying growing popularity. The goal of home staging is to facilitate the sale of real estate, in particular by depersonalizing it so that future buyers can identify with it and by enhancing its value through renovations or appropriate layouts.
Thanks to the interventions of the Avéo network specialists, the sales time is considerably reduced as well as the average price negotiation rate.
Batipôle Editorial

A house sold in 48 hours thanks to Avéo home staging in Saint-Genest-Lerpt

As the leading real estate sales assistance network (home staging, renovation, development, etc.), Avéo works throughout France on difficult-to-sell properties. It strives to depersonalize and enhance their value to sell them quickly, while limiting price negotiation. An example of this project is in Saint-Genest-Lerpt, near Saint-Etienne (Loire).

A property that is too personalized is difficult to sell because potential buyers are unable to visualize it. They therefore either do not make an offer or offer a purchase price significantly lower than the desired one.
In Saint-Genest-Lerpt (Loire), Avéo was approached by a partner real estate agency to work on a 160m² house that had been on the market for a year. Listed at €2 in several agencies (a price in line with the local market), the house had only received about ten visits without any follow-up. The strong generational influence, the imposing furniture and ornaments, the beams, etc., had the effect of darkening and shrinking the rooms, which systematically put off potential buyers.

The house in Saint-Genest-Lerpt, where the owners had lived for 50 years, had to be completely redesigned and upgraded to meet current demand. The sale was suspended for 10 days while Avéo teams worked to declutter, depersonalize, renovate, and reorganize the spaces.

> In the living room and dining room, the heaviest furniture and overly personal decorative objects were removed. The tapestries, the French ceiling joists, and the upper part of the fireplace were repainted white to brighten and rejuvenate the room.
Some original furniture, such as the sofa, coffee table, and chairs, was repurposed and modernized with lighter-colored slipcovers and throws. This streamlined look made the room feel larger and more modern.

> The kitchen, with its dark exposed beams and faded wallpaper, has been repainted in light tones. The Louis XVI-style chandelier has been replaced by a modern ceiling light with a white lampshade. The large solid wood table has been replaced with a smaller one to free up space.

> The three bedrooms, although spacious, were stifled by worn tapestries and faded carpets. Avéo chose to cover the floor with parquet and opted for neutral colors on the walls (white, beige, pale green).

In the new layout, each space was given a specific purpose. In the office, the sofa bed was moved out of the room to make way for work furniture alone. Knick-knacks, administrative documents, and other personal items were stored away to clear the space.

SOLD IN 48 HOURS

After 10 days of work, the house was put back up for sale by the partner real estate agency. Two days later, a first viewing took place and the sellers immediately received a purchase offer of 329.000 euros, which they accepted.
This timeframe is exceptional, but Avéo's interventions always have a systematic impact on the time it takes to put a property on the market, which is considerably reduced. Thus, the average sales time after a home staging service carried out by an agency in the network is 19.5 days, compared to 127 days without one.

In France, the average sales price negotiation rate is 11.5%. In this specific case, the Avéo service, which amounts to 3,74% of the property's value (i.e., €12.900) combined with the house's negotiation amount (4,65% of the initial asking price), allowed the seller to save 3,1% of the property's value, or €10.775.

About Avéo:
Founded in 2008 in Saint-Etienne, Avéo was among the first to launch the Home Staging concept in France. In 2011, this franchise network strengthened its offering to real estate professionals by expanding its sales support services. These are high-value arguments for securing exclusive mandates. In France, Avéo is now the leading network for home staging and sales support solutions for real estate agencies.

> Services offered by Avéo:
Home Staging (Home Staging consists of tidying, cleaning, depersonalizing, equipping, repainting and even furnishing an empty home to help potential buyers imagine themselves there) - Property diagnostics - Renovation work - Costing of work - Moving assistance - Solutions for property development and rental management - Solutions for buyers (Fitting out, audits and energy renovation, etc.) - Solutions for professional premises.
Home Staging benefits from the "Sold in 3 months" guarantee which does not require any financial investment from the seller, before the sale...