Ideal Standard renews its collaboration with Roberto Palomba

Since 2018, Roberto Palomba and his Milan-based studio, Palomba Serafini Associati, have defined the DNA of Ideal Standard's contemporary design. Renowned for his human-centered approach, Palomba draws inspiration from the brand's rich heritage while responding to the changing demands of modern life and evolving customer needs. His design philosophy is to create sustainable products that harmoniously combine form and function, offering lasting value and timeless relevance.

Ideal Standard's commitment to groundbreaking design is evident throughout its history. The brand boasts a long tradition of collaboration with visionary designers such as Achille Castiglioni, creator of the Linda and Aquatonda series; Paolo Tilche, designer of the iconic Conca washbasin; and Gae Aulenti and Mario Bellini, whose work in architecture and industrial design has left a lasting mark on modern design culture. Roberto Palomba's leadership builds upon this legacy while pushing the boundaries of bathroom design into a new era.

Now part of the Villeroy & Boch Group, Ideal Standard is embarking on a new chapter in its history while remaining true to its modern, architecturally inspired design. Combining contemporary aesthetics, performance-driven technology, and expert manufacturing, the brand continues to offer distinctive and sustainable bathroom solutions at an affordable price. Thanks to its strong heritage, the Group's enhanced innovation capabilities, and its clear vision for the future, the Ideal Standard brand is perfectly positioned to further strengthen its leading role in the international bathroom industry.

Regarding the continuation of his partnership with the brand, Roberto Palomba explains:

“I’m seizing this opportunity because it allows me to focus on what matters most to me: quality design. I’ve always believed that design should be a right, not a luxury. My goal is to create high-quality objects accessible to a wide audience – a philosophy deeply rooted in Ideal Standard’s history and culture. That’s why I’m here.”
Today, my work revolves around a question that is both simple and complex: what does it truly mean to create democratic quality? The challenge ahead is to establish the principles that will guide us in transforming the ideal of democratic design into a tangible and measurable reality.

“Building on Ideal Standard’s strong heritage, our goal is to establish the brand globally as a benchmark for accessible contemporary design.”, said Sven Ullrich, Executive Vice President Marketing, R&D and Product Management of Villeroy & Boch. “We have ambitious plans for the future and a clear vision of the direction we want to take the brand. Roberto Palomba’s creative leadership and deep understanding of the bathroom are key to Ideal Standard’s distinctive identity and will continue to play an important role in its continued growth and success.”

Among Roberto Palomba's latest creations, La Dolce Vita®, part of the award-winning Atelier collections, perfectly reflects his characteristic design philosophy. Drawing inspiration from the iconic Zeta washbasin of the 1950s, it reinterprets its streamlined silhouette as a contemporary signature, combining timeless aesthetics with Italian style and intelligent functionality. 

The i.life collection, too, with its new i.life O extension, demonstrates how intelligent and versatile solutions can adapt to all lifestyles, making quality design accessible regardless of the size or configuration of the bathroom. 

With the continuation of Roberto Palomba's creative leadership, Ideal Standard reaffirms its position as a design benchmark in the bathroom sector, offering relevant and human-centered solutions perfect for modern living.