Real Estate: Solvimo sponsors France 2's new flagship show

By Batipole Edition Published on Tuesday, August 9, 2011 at 02:00 PM

Summary for decision-makers

The Solvimo real estate network, with its 160 agencies in France, is partnering with the new France 2 programs "Une maison peut en cacher une autre" on June 22 and 29, 2011, to increase its awareness. This partnership, as a sponsor, will involve the broadcast of several billboards and advertising spots, allowing Solvimo to achieve maximum visibility on a channel that does not broadcast advertising in the evening. At the same time, local franchisees will help relay this initiative through posters and mailings, thus optimizing the impact of this campaign on the ground.

Olivier Alonso, President and Founder of Solvimo, emphasized the importance of this event in reaching a wide audience passionate about real estate, particularly at a favorable time for the market. The distribution of this real estate magazine, presented by Marine Vignes, meets a growing need among French people regarding their homes, offering advice and tips. This sponsorship aims not only to strengthen Solvimo's visibility nationally, but also to generate undeniable benefits for the development of the network's agencies.

The sponsorship will also be relayed on the France 2 website

Solvimo sponsors the new France 2 show “One house can hide another”

On June 22 and 29, 2011, the Solvimo real estate network (160 agencies in France) will sponsor the new France 2 program "One House Can Hide Another." By associating its image with this highly anticipated program, the brand hopes to strengthen its reputation among the general public.

After an initial investment in television space in 2009, and a second wave in early 2010, Solvimo is returning to the small screen. The brand will be a partner in the show "One House Can Hide Another," which will air in the second part of the evening on June 22 and 29.
Proposed by the Premium agency, this agreement includes the broadcast of an eight-second billboard before and after the credits of each evening, as well as 30 spots paired with the program trailers. In total, for Solvimo, this represents the equivalent of 34 appearances on the public channel.
Solvimo's visibility will be all the greater as France Télévisions does not broadcast any advertising during the "20:00 p.m. to 6:00 a.m." time slot.

Locally, franchisees will promote this initiative through posters in agency windows. Mailings will also be distributed, and to ensure maximum visibility, animated banners will be featured on Solvimo's corporate website as well as on each of the agency mini-sites. The sponsorship will also be relayed on the France 2 website.

OBJECTIVE: TO REACH A CAPTIVE TARGET

For Olivier Alonso, President and Founder of Solvimo, this is an opportunity not to be missed. "Being associated with this new program will allow us to reach a wide audience of potential clients as well as those passionate about lifestyle, real estate, and interior design. It's an opportunity to capitalize on the real estate market's recovery."

This new magazine is presented by Marine Vignes. Accompanied by an architect and an apartment hunter, she will assist families in their search for the ideal home. This program, which focuses on tips, advice, and interior design, addresses one of the primary concerns of the French: their homes.

"Sponsoring this real estate magazine will strengthen our national reputation and give the brand greater visibility, providing undeniable benefits to the development of the network's agencies. The content of this program fits perfectly with Solvimo's image and values," says Olivier Alonso.

About Solvimo:
A national network of real estate agencies originating from the Var region, Solvimo was founded by Olivier Alonso in 2001, before being launched as a franchise in 2003. In the medium term, it aims to have 400 agencies. Solvimo handles all real estate-related operations (purchase, sale, rental, property management, etc.). It also offers resale security insurance that covers the buyer free of charge up to €30.000 if unforeseen circumstances force them to quickly resell their property at a loss.
www.solvimo.com

PRESS CONTACT
Infinity Communication
Infinities Agency: infinites@infinites.fr
Christophe GIRAUDON christophe@infinites.fr
Agnès HEUDRON agnes@infinites.fr
Tel.: 01 30 80 09 09 - Fax: 01 30 80 09 29
www.infinites.fr

Solvimo: Grand Var Business Center - Bt A - 1110 Chemin des Plantades - 83130 La Garde.
04 94 12 17 87
www.solvimo.com