Innovation and interaction -

Louineau, designer and manufacturer of exterior joinery solutions, is constantly evolving and innovating to develop durable and easy-to-install products. 

On the occasion of its participation in the BATIMAT trade fair, from November 6 to 10, 2017, Louineau is surrounding itself with collaborators and an architect to design a new stand, "La Boîte à Louineau"; a highlight of its services and its thermal, acoustic and indoor air quality solutions.    A COLLABORATIVE REFLECTION TO MAKE EVERYONE A PLAYER IN THE PROJECT “Yesterday, today and tomorrow, Louineau guarantees implementation”, this is the line of thought defined to build the brand's presence at the show. 
Sales representatives and employees from the design and marketing departments contributed to the emergence of concrete proposals ahead of the project. This collective intelligence created around a major corporate project makes the approach positive and empowering for employees. Each of them then becomes an active participant and contributes to customer satisfaction.    “LA BOÎTE A LOUINEAU”: BROWSE IN ALL DIRECTIONS INNOVATIVE SERVICES AND SOLUTIONS Combining aesthetics and simplicity, the "La Boîte à Louineau" stand, with a surface area of 99m2, brings together three spaces, showcases of the company's capacity for innovation. Technicians and sales representatives welcome visitors in a sober and functional reception area to discuss solutions and their implementation issues. At the heart of the giant box, visitors move through a sensory journey made up of four modules of acoustic, thermal and air quality experiences; in other words, the technical characteristics specific to Louineau solutions, illustrated by construction site reports throughout the journey. On the mezzanine, the brand presents its digital solutions and dedicates a space to discussions on prescription projects. “The Louineau teams provide digital services to assist with design and guarantee the quality of implementation.”, explains Pierre Lorang, Marketing Manager. Those involved in their visit, prescribers and general contractors discover Louineau's services and new solutions, integrated into the very structure of the stand.    INTERACTION AND SHARING AT THE HEART OF THE STAND From the imagination of Vincent Chervier, a certified architect with ABP Architectes, Gilles Bail, creator of communicating spaces at Atelier Gilles Bail, designed and built "La Boîte à Louineau." The stand features the natural colors of wood and concrete, materials that reflect the professional environments of the brand's clients. With its warm atmosphere, the stand becomes a true place for sharing and innovation, reflecting Louineau. The diversity of spaces in "La Boîte à Louineau" creates memories and establishes interaction between visitors, the stand, and the Louineau teams.   LOUINEAU THINKS FOR AND WITH ARCHITECTS This design work, carried out in close collaboration with architect Vincent Chervier, demonstrates Louineau's ability to act upstream of projects to achieve technically efficient and sustainable constructions. A player in the market for fastening and cladding solutions for joinery, Louineau supports architects in the design of sustainable solutions, in line with their imagination and easy to implement to contribute to the comfort of the occupant.   Find Louineau on Batimat Hall 5 Aisle D Stand 105 Press briefing on Tuesday, November 7, 2017 from 14:00 p.m. to 16:00 p.m.