XELLA INNOVATION: SIPOREX EASYFIX

By Primavera - PR Agency Published on Thursday, July 15, 2021 at 02:00 AM

Photo credits : XELLA

To simplify the assembly of cellular concrete tiles, reduce the installation time of a partition, a bathroom or an outdoor kitchen, SIPOREX is launching its new vinyl adhesive: SIPOREX Easyfix.

With this practical and ready-to-use SI glue, the long minutes of preparing traditional mortars, dosing errors and soiling are over.

A ready-to-use glue to save time during SIPOREX development projects

Classified A+ and labeled EC1 Plus, SIPOREX Easyfix glue is perfectly suited to interior work because its formulation is healthy and ecological. With very low VOC emissions, it meets the highest environmental and health requirements.

SO easy to use, SIPOREX Easyfix is an adhesive that allows for quick, dry assembly, without prior preparation, water or tools! A real time saver.

SO ergonomic, the double-ended bottle (spaced 4 cm apart) ensures good adhesive distribution. With an adjustment time of 10 minutes, SIPOREX Easyfix allows for perfect tile positioning. Its 1 kg bottle packaging allows 50 linear meters of SIPOREX tiles to be glued, which corresponds to a surface area ranging from 9 m² (25 cm high tile) to 14 m² (50 cm high tile).

Creating new indoor and outdoor living spaces with SIPOREX cellular concrete solutions and SIPOREX EasyFix glue has never been SO easy and fast!

3 good reasons to use SIPOREX Easyfix

- Easy and mess-free assembly : without preparation, water or tools.

- Well-designed packaging : a 1 kg double-ended bottle = 50 m of linear SIPOREX glueable tiles.

- A real environmental commitment : Vinyl glue with very low VOC emissions. 1 kg of glue = 5 kg of traditional mortar.

Recommended retail price: 17,50 euros HT

Points of sale: GSB, Materials trading

Dedicated communication tools

To support the launch of the new SIPOREX Easyfix adhesive, Xella provides distribution partners with an educational leaflet, intended for users, which presents the advantages of the product and its instructions for use.

A motion design video is also available. It highlights glue, its applications in the world of interior design and takes up the 3 benefits mentioned in the leaflet. It will be available in July.

Finally, ILVs and launch offers for points of sale (1 carton purchased = 1 carton free) as well as for users (2 bottles for the price of 1) are also offered. With these tools, points of sale can benefit from good product rotation in store.