Isofrance Fenêtres will exceed 50 points of sale in 2011

By Batipole Edition Published on Wednesday, March 23, 2011 at 01:00

Photo credits : Isofrance Windows

Summary for decision-makers

Isofrance Fenêtres, a French company founded in 1981 by the Atrya group, specializes in the custom manufacturing and installation of windows, doors, and shutters. With more than 40 points of sale in France, the brand plans to open around fifteen new branches in 2011, thus reaching the 50-point threshold. This expansion aims for an ambitious goal of establishing around one hundred dealerships by 2015, while capitalizing on solid growth, with revenue increasing by more than 11% in 2010.

To support this growth, Isofrance Fenêtres is optimizing its production capacity with a new dedicated factory. By strengthening its communications with open house events, the launch of a new catalog, and a complete overhaul of its website, the company is striving to strengthen its brand awareness. The modernized visual identity, integrated into the architectural concept of its new branches, demonstrates Isofrance's ambition to maintain double-digit growth and effectively meet the growing needs of its 100.000 customers.

Manufacturer and installer of windows, doors, and shutters for new construction and renovations, Isofrance Fenêtres continues its expansion. 40 stores are currently part of the network. 2011 will see the opening of 15 additional stores, leading to the establishment of approximately 2015 points of sale by XNUMX.
Batipôle Editorial

Isofrance Fenêtres will cross the threshold of 50 points of sale in 2011

Specializing for 30 years in custom manufacturing and installation of windows, doors and closures, Isofrance Fenêtres will cross the threshold of 50 points of sale in 2011. The brand is planning to open around fifteen additional agencies.

Isofrance Fenêtres currently has over 40 dealerships in France and is targeting around fifteen openings in 2011, which will allow it to reach the fifty-point sales mark. The network's goal is to establish around one hundred dealerships by 2015.

DOUBLE-DIGIT GROWTH
Isofrance Fenêtres' sales revenue increased by more than 2010% in 11. The network's head office revenue is also up. For 2011, Isofrance Fenêtres intends to build on its rapidly growing brand awareness to maintain double-digit growth.
The brand will also benefit from the optimization of its production resources thanks to the installation and development of a factory specifically dedicated to the manufacture of its products, Isofrance Fenêtres Industrie.

To achieve its goals, the network is also strengthening its public communications by increasing open house events and offering a new product catalog. It has also recently redesigned its website and adopted a strong visual identity, which is reflected in the new architectural concept of its consulting agencies.

About Isofrance Fenêtres:
Founded in 1981 to meet the needs of individuals in the field of home improvement, Isofrance Fenêtres is a French company belonging to the Alsatian group Atrya, the leading European manufacturer of ready-to-install windows (more than 3.500 units per day). It specializes in the custom manufacturing and installation of windows, French windows, entrance doors and all closure products in PVC, aluminum or wood.
The brand, which is expanding in France through dealerships, already has 100.000 customers. It plans to open around fifteen new points of sale per year, with the aim of reaching one hundred dealerships by 2015.