Open Days “Behind the Scenes of Minerals 2025”: a national success for UNICEM

By PR influence Published on Thursday, October 2, 2025 at 15:59 PM

Open Days “Behind the Scenes of Minerals 2025” a successful national mobilization

Photo credits : UNICEM

Summary for decision-makers

The organized days strengthened dialogue between professionals, communities, educators, and citizens, while highlighting the profession's commitments: environmental transition, circular economy, safety, local roots, biodiversity, and CSR approaches through the UNICEM Committed Companies Label. Each region proposed a format adapted to its audiences, encouraging attendance and highlighting regional dynamics.

The educational formats were a success, allowing visitors to discover the mineral materials cycle, innovations in decarbonization and recycling, as well as careers and training opportunities in the sector. The positive feedback confirms the event's value, increased local dialogue, and the desire to renew the initiative.

Frequently Asked Questions for Decision Makers

What commitments were highlighted during these days?

The commitments presented concerned environmental transition, the circular economy, safety, local roots, biodiversity and CSR approaches with the UNICEM Committed Companies Label.

Which audiences were targeted and how did the regions adapt the event?

The target audiences were the general public, schoolchildren, professionals and communities; each region adapted the format with activities, discovery trails or shows according to local expectations.

What educational topics were covered on site?

Participants explored the mineral materials cycle, innovations for decarbonization and recycling, and discussed careers, training and recruitment prospects in the sector.

Thematic glossary for decision-makers

UNICEM Committed Companies Label

Certification promoting CSR (Corporate Social Responsibility) commitments in the mineral materials sector.

Circular economy

Model that aims to limit waste and promote the reuse, recycling and recovery of materials.

Decarbonisation

Set of actions and innovations aimed at reducing carbon emissions in the production and processing of materials.

From September 19 to 21, 2025, UNICEM orchestrated the national edition of "Behind the Scenes of Minerals," mobilizing its members across the country for three days of exceptional opening. Quarries, concrete plants, recycling platforms... Nearly 13,300 visitors—including 590 schoolchildren—passed through the doors of participating sites to discover, up close, a key sector of sustainable development.

Open days to strengthen dialogue and promote the profession's commitments

These days allowed us to strengthen dialogue between professionals, communities, educational communities and citizens, while promoting the profession's commitments: environmental transition, circular economy, security, local roots, biodiversity, and CSR approaches through the UNICEM Committed Companies Label.

National mobilization and varied regional dynamics

Each region offered a format adapted to its audiences. In Occitanie, the Saturargues site (34) saw record attendance, with public activities such as mini-motorcycles, zip lines and a small train. In the Grand Est region, these are 2 050 visitors who were welcomed, while in Nouvelle Aquitaine, the sites have accumulated 4 439 visitors, with highlights such as a sound and light show organized on the occasion of the centenary of a member company.

En Auvergne–Rhône–Alpes, these are more than 1,900 visitors and 300 schoolchildren who responded. The educational formats, considered clear and accessible, met with strong interest. Pays de la Loire have favored courses focused on the discovery and biodiversity.

An event to better understand and exchange

On-site teaching allowed visitors to understand the cycle of mineral materials, discover innovations in decarbonization and recycling, but also to exchange on the professions, training and recruitment prospectsAlain Plantier, President of UNICEM, emphasizes:

Opening our doors means showing without filter what we do, why we do it, and how we progress.

Feedback from both participants and organizers confirms the attractiveness of the format, the importance of local dialogue, And the collective will to renew the initiativeSee you at the next edition!

Frequently Asked Questions for Decision Makers

What were the main themes addressed during the UNICEM days?

The days focused on environmental transition, circular economy, security, local roots, biodiversity and CSR initiatives through the UNICEM Committed Companies Label.

How did the event unfold in the different French regions?

Each region offered a suitable format with specific and educational activities, welcoming many visitors, as in Saturargues in Occitanie, or via shows and educational workshops, particularly in Nouvelle-Aquitaine and Auvergne–Rhône–Alpes.

What lessons have been learned from this national mobilization?

The event strengthened local dialogue, generated strong educational interest, and confirmed the collective will to continue this type of initiative to promote the sector and its professions.