Kawneer is strengthening its commercial strategy with the creation of the Business Development Marketing Department

A redesigned organization based around three major markets

A major player in Aluminium joinery and architectural façades, France adapts its commercial structure to better support all of its partners.
The company relies on three key segments of its business:

• le traditional market carpentry and veranda construction,
• the industrial customers,
• the large architectural and commercial projects.

The aim of this reorganization is to strengthen the relationship with each type of customer, while supporting brand growth in high-potential markets.

"Our aim is to provide a targeted and expert response to each customer profile," explains the management of Kawneer France.
"This new organization reflects our commitment to providing comprehensive support, from advice to implementation."

A new service dedicated to development and performance

Le Marketing and Business Development DepartmentLed by Corinne Ortunez, embodies this transformation strategy.
It brings together four complementary areas, each with a specific mission:

• The internal sales department : it centralizes order management and ensures the logistical and administrative coordination of sales.
• Kawneer Industrial Service : dedicated to industrial customersIt provides technical support and tailored solutions for ranges of aluminum profiles and components.
• Major Projects : a team specializing in the conquest of new markets and the monitoring of complex operations, in direct contact with architects, project managers and general contractors.
• Initial Network This hub animates and develops the network of partner installers and manufacturers, ensuring the quality and consistency of the deployment of Kawneer solutions in the field.

This structure allows the brand to better coordinate its commercial actionsto accelerate the responding to calls for tenders and to propose a smoother and more personalized customer follow-up.

A dynamic approach that fosters growth and excellence

Through this new organization, Kawneer aims to to become the benchmark in the aluminum joinery sector.
The Business Development Marketing Department operates within a framework of Sustainable growth, by combining:

• customer proximity,
• technical expertise,
• strengthened commercial strategy,
• et marketing innovation.

“By uniting our commercial, industrial and network forces, we are laying the foundations for consistent and responsible growth,” explains Corinne Ortunez.
"The objective is clear: to support our clients with greater responsiveness, efficiency, and added value."

A shared ambition: to become the market benchmark

This development confirms the strategy of Kawneer France SAS, a subsidiary of the Arconic group, to anchor its development on the proximity to the field and control of the value chain.
With this new structure, the brand intends to:

• strengthen its presence on the French market,
• to stimulate synergies between its poles,
• et develop innovative solutions for stakeholders in the building and sustainable construction sector.

This proactive approach reflects Kawneer's desire to be a strategic partner for professionals in the sector, by providing concrete and distinctive solutions to the challenges of today and tomorrow.