The GENERAL brand continues its deployment in France

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mso-bidi-font-weight:bold">·         Established across the country with over 400 points of sale "> specializing in the fields of electricity, heating/plumbing & refrigeration components (Yesss Electrique, Richardson and Rolesco), GENERAL is establishing itself at the leader in specialist distribution: CD SUD.

GENERAL, a historic brand…

When Fujitsu General Ltd started its air conditioning business in 1961, the objective was to offer high-performance equipment, combining innovation et quality for everyone. Its GENERAL brand is now one of the largest in the world, with a presence in more than 120 countries and some of the most popular products eco-friendlyIt meets all needs and markets, from residential to industrial applications to the tertiary sector.

... present in France through Eurofred SA

To ensure its development in France, but also internationally, Fujitsu General Ltd partnered in 1986 with the Eurofred SA group, one of the European leaders in the marketing of air conditioning and heating productsSince its creation in 1966 in Spain, Eurofred SA has continued to expand, first in the United Kingdom and Ireland through a joint venture with Fujitsu General Ltd, in Italy (with a joint company with FGL), in Morocco, Spain, Portugal, in South America with a first country in Chile, and finally in France.

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Eurofred SA is today 600 employees through 8 subsidiaries, dedicated to the air conditioning and heating sector, a presence in 8 countries and 130 m² of logistics platforms.

…and distributed in more than 400 points of sale

In France, Eurofred SAS has chosen a selective distribution model, tailored to the needs of professionals. More than 400 points of sale now offer GENERAL products, with national brands such as Yesss Electrique, Rolesco, and Richardson.

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In order to continue its deployment and ensure its presence as close as possible to customers, Eurofred SAS has just signed a new agreement with CD SOUTH, one of the leading distributors in the south of France. From Nice to Toulouse, via Perpignan, CD SUD has 26 points of sale specializing in heating, air conditioning, and renewable energy equipment. For GENERAL, this is an opportunity to reach a wide range of HVAC installers and ensure a quality of service that meets the brand's criteria, particularly thanks to the technical training and field events offered by CD SUD on its products.