Launch of a TV campaign for Optimhome

By Batipole Edition Published on Wednesday, March 30, 2011 at 02:00

Photo credits : Optimhome

Summary for decision-makers

Optimhome, the leading "at-home" real estate network, is strengthening its visibility with an ambitious advertising campaign on BFM TV, including 463 spots broadcast on March 14, 2011. With a significant presence during prime time, this initiative aims not only to increase brand awareness but also to support its expansion, which saw it grow from 102 agents in 2007 to 1.000 in 2011. The ambitious network plans to reach 1.500 agents by 2012, illustrating its dynamism in the real estate sector.

Founded in 2006 by Frédéric Pitout, Optimhome positions itself as an innovative player thanks to its boutique-free agency concept, thus reducing overheads and allowing commissions half that of traditional agencies. With nearly 4.000 sales per year and more than 27.000 properties listed, the network has established itself as a creator of key entrepreneurs in the French real estate sector. The AFAQ ISO 9001 certification obtained in 2010 underlines Optimhome's commitment to the quality of its service.

From March 14th to May 15th, 2011, the Optimhome home real estate network will be featured on the news channel BFM TV, the leading digital terrestrial television channel. A total of 1 spots will be broadcast during prime time.
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Summary

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Optimhome launches its third advertising campaign on BFM TV to increase its awareness

Since March 14, 2011, Optimhome, the leading "at-home" real estate network, has been featured on BFM TV in the form of seven commercials featuring its own salespeople. In total, more than 7 spots will be broadcast during prime time on the leading DTT channel. This provides ideal visibility to help the network increase its brand awareness.

Optimhome, the "new generation" real estate network, continues its expansion throughout France. With 1.000 agents now, compared to 102 at its launch in 2007, it is experiencing exceptional growth in the real estate world. The network is aiming for 1.500 agents by 2012.
To encourage its active agents and to better publicize its concept ofreal estate agency without a shop, Optimhome launches its third national television advertising campaign.
The network is thus gaining significant visibility on the news channel BFM TV, the leading DTT channel. Seven 7-second advertising spots will be broadcast up to nine times per day during peak viewing times. A total of 8 spots are scheduled from March 9 to May 463, 14.

About Optimhome:
Founded in 2006 by Frédéric Pitout, Optimhome positions itself as the "new generation" real estate network. This concept, which significantly reduces fixed costs, allows for commissions half those of traditional agencies, while offering the same guarantees and more services.
Four years after its launch, the network already has 1.000 agents in France and is growing at a rate of several dozen start-ups per month, thus positioning Optimhome as a key creator of entrepreneurs in the sector.
Optimhome, which employs around forty people in its Var offices, handles nearly 4.000 sales per year and currently has over 27.000 properties for sale. In 2010, the network obtained AFAQ ISO 9001 certification, confirming the quality of its service.

Frequently Asked Questions

What is Optimhome and what is its concept?

Optimhome is a "new generation" real estate network created in 2006. It offers an agency model without a shop, with reduced costs and commissions half as high as traditional agencies.

What is the reach of Optimhome's advertising campaign on BFM TV?

From March 14 to May 15, 2011, 463 eight-second commercials were broadcast on BFM TV during prime time. This campaign aimed to increase national brand awareness for the network and support the work of its agents.

What is the current status of Optimhome's development in France?

Optimhome had 1.000 agents in 2011, compared to 102 at its launch in 2007, with growth of several dozen new agents each month. Its goal is to reach 1.500 agents by 2012, and it manages approximately 4.000 real estate sales annually.