The ALUMINIUM RIDEAU group is developing its professional network under the VERANDA PLUS brand

THE STRENGTH OF A NATIONAL NETWORK SERVING THE INDEPENDENT

Through the VÉRANDA PLUS network, the ALUMINIUM RIDEAU Group strives to maintain close relationships with its professional clients by guaranteeing them on-time delivery, competitive prices, and reliable product support. In addition, VÉRANDA PLUS network members will benefit from support through product and installation training, as well as assistance with their marketing and communications efforts.

For Nikolas Séfériadis, Sales and Communications Director of ALUMINIUM RIDEAU, "the VÉRANDA PLUS network is an opportunity to work in total cohesion with craftsmen and to support them in their daily business development efforts. The network will be able to rely on ALUMINIUM RIDEAU's know-how and experience in direct sales and sales to professionals, which give the group its legitimacy as a sought-after support provider for craftsmen."

To become a member of the VÉRANDA PLUS network, no financial commitment, product purchase commitment, duration commitment, or exclusivity commitment is required. Therefore, it is not a franchise; VÉRANDA PLUS meets the specific needs of small craftsmen who currently manufacture their own verandas and who wish to rely on a reliable manufacturer to focus on their commercial activities and the quality of installation.

THE ADVANTAGES OF VERANDA PLUS: TRAINING ON PRODUCTS AND INSTALLATION, CUSTOMIZABLE COMMUNICATION TOOLS AND A WIDE RANGE OF COLORS

As a true partner, ALUMINIUM RIDEAU offers its new VÉRANDA PLUS members training modules on products and installation. These meetings, held over one or two days, will take place at the ALUMINIUM RIDEAU headquarters in La Roche-sur-Yon, Vendée (85), to provide comprehensive training on the products, from manufacturing to installation.

To help each partner in its development, ALUMINIUM RIDEAU will also provide VÉRANDA PLUS members with customizable communication kits according to the “VÉRANDA PLUS” graphic charter: product catalogs, flyers, tools for trade fair stands, etc.
Press release templates will also be offered to facilitate communication for organizations that rarely have a graphic designer or communications officer, either internally or externally. Finally, each member will have a dedicated page on the VÉRANDA PLUS website, which will be online starting in January 2011.

"Thanks to the proliferation of these VÉRANDA PLUS branded communication tools, the network will benefit from increased long-term visibility. Customers, for their part, will benefit from the services offered by a quality network and a brand that will ultimately be known and recognized," explains Nikolas Séfériadis.

By relying on the power of a manufacturing tool that is unique in Europe and specific to a leading aluminum group, VÉRANDA PLUS members will also have access to a very wide range of colors and two-tone verandas to expand their offering and meet current market expectations.

The network's management and development will be ensured by five people dedicated to VÉRANDA PLUS's Sales Administration (ADV) around Miguel Cousseau, Technical Sales Manager of the network.

KEY FIGURES FOR THE VERANDA MARKET

Today, the veranda market is booming. Of the 100 verandas installed each year in France, 000 are made of aluminum, with a potential market of 80 additional verandas for 000. 40 aluminum verandas are manufactured each year by VÉRANDA RIDEAU (the trademark of the ALUMINIUM RIDEAU group) through direct sales. This represents 000 to 2011% of the market and approximately 5 verandas leaving the high-tech factory in La Roche-sur-Yon each month for both individuals and professionals. The formalization of the VÉRANDA PLUS network should double this production (i.e., 000 verandas per month).
By focusing on easy access to the network, VÉRANDA PLUS hopes to convince around a hundred independent veranda specialists to join this network.

Press service : MJA rp
6 rue Troyon - 92310 Sèvres
Tel: 01 41 22 98 10
Contacts: Laure Tortet: 01 41 22 98 15
Laurence Tankéré: 01 41 22 98 18
Emails: laure.tortet@groupemja.com,
laurence.tankere@groupemja.com