The Fenétrier® VEKA network in the spotlight with a wealth of news

Deploying 34 points of sale across the country, the Fenétrier® network VEKA demonstrates its dynamism by celebrating the end of the year with a triptych of strong news. On the agenda for this network specializing in the sale and installation of PVC joinery: new communication, a new catalog and the holding of its traditional National Meetings...

Fenétrier® VEKA: new communication promoting quality of service

With its founding values of proximity, quality, expertise, and professionalism, the Fenétrier® VEKA network is orchestrating a new advertising campaign aimed primarily at increasing the visibility of its members. The focus is therefore on the quality of service, from advice and support throughout the project to after-sales service, including the quality of installation. To embody 
these leitmotifs specific to the network, Fenétrier® VEKA introduces a new “Toy” type character and adds a new 
slogan: "A well-designed and well-positioned window makes all the difference, doesn't it?" This slogan, relayed on various communication media in points of sale, is also featured in the brands' new advertising spot. 

For two weeks in October, Fenétrier® VEKA took over the cinemas in the catchment areas of each point of sale with its new animated film (25 seconds long). Finally, note that, for the 6 points of sale for which the cinema media did not prove relevant (lack of sufficiently powerful cinema in a nearby location), Fenétrier® VEKA favored a web-based TV Replay system (TF1, M6, France Télévision) in order to 
to broadcast its new animated film and increase store awareness. 
 

A new Fenétrier® VEKA catalog

This new catalog developed for Fenétrier® VEKA members aims to be fairly general while promoting the network's values and the services provided. Through 40 four-color pages, this edition highlights the intrinsic qualities of the network and its services as well as those of PVC joinery made in France. Presenting the PVC material and its advantages, this educational work also highlights the intrinsic qualities of PVC joinery (thermal and acoustic performance, safety, aesthetics, recycling and durability, etc.) and provides an overview of the range of possibilities (colors, shapes, openings, finishes, etc.). A catalog that is completed with a personalized 3-panel pocket for each member and product sheets specific to the solutions marketed.

The National Fenétrier® VEKA Meetings

The members of the network met from October 17 to 19 in Nans-les-Pins (83) for their annual National Meetings. These days, marked as always by conviviality, allowed them to take stock of the actions carried out in 2024 and to present the main initiatives that will be deployed in 2025. Beyond a plenary session rich in constructive exchanges and a team cooking workshop, these days were also marked by the awards of the 3 most active and dynamic stores within the network: La Fenêtre Niçoise (06), ASK-VSE (30) and FB Menuiseries (89).