The Solvimo real estate network is spreading online

By Batipole Edition Published on Wednesday, December 1, 2010 at 01:00

Photo credits : SOLVIMO

Summary for decision-makers

The Solvimo real estate network is strengthening its online presence with the launch of nearly 120 regional and departmental listing sites, totaling more than 250 platforms accessible via its institutional website. www.solvimo.frThis initiative, unique in France, addresses the evolving expectations of homebuyers in the property search market. Olivier Alonso, CEO and founder, believes this approach could lead to a 40% increase in traffic to these sites, demonstrating Solvimo's commitment to personalizing its offering while recognizing the growing importance of the internet in the real estate sector. By optimizing its search engine ranking for local queries, Solvimo aims for high-performing organic results for its users.

To ensure the smooth operation of these new tools, two additional IT staff members were hired. In addition, the corporate website was translated into English, Spanish, and Dutch to expand its reach. As of October 2010, more than 1,6 million page views had been recorded, with a target of 2 million for the first quarter of 2011. Founded in 2001, Solvimo plans to reach 400 agencies to diversify its real estate offerings and strengthen its market position.

More than a hundred regional and departmental websites are present on the web for the Solvimo network, representing a very large web audience that continues to grow. The arrival of SEO specialists within the group will further increase these statistics through their natural referencing and content updates.
Batipôle Editorial

SOLVIMO

Solvimo shines on the Web by creating nearly 120 regional ad sites

The Solvimo real estate network has just launched nearly 120 regional and departmental property search sites, providing strong regional showcases for its network. The brand now boasts more than 250 sites in total, including the institutional sites of the network's 150 agencies.

To adapt to the new search habits of the French in the real estate sector, Solvimo has just created 22 regional and 95 departmental real estate listing sites, accessible from the network's institutional website. www.solvimo.frThis initiative is unique in France.
"None of our competitors has implemented such a communication and property search platform until now. The challenge is significant, but we believe it's the best way to meet buyers' needs," says Olivier Alonso, the network's founding CEO. This initiative is expected to increase traffic to the brand's websites by 40%.
With this additional service, Solvimo illustrates its desire to personalize its offering on the Web, taking into account the growing place occupied by the Internet in the real estate sector.

In terms of SEO, the goal is to achieve optimal results naturally for searches like "buy house Var." Indeed, all properties are posted online on various sites based on their departmental, regional, or national scope.
In addition, local pages include the contact details of all the agencies concerned and can offer virtual tours of the properties.

To meet the increased workload associated with the launch of these sites, Solvimo has recently recruited two additional employees to its IT department. Their mission is to ensure the daily updating and management of the new content, as well as search engine optimization.

1.600.000 PAGES READ
Finally, to reach a wider audience and increase its visibility, www.solvimo.frThe brand's corporate website is now translated into English, Spanish and Dutch.
Solvimo currently offers more than 13.000 online real estate listings and provides the general public with a variety of complementary services. In October 2010, more than 1.600.000 pages were viewed by Internet users on the group's websites, and the target of 2.000.000 is expected to be reached in the first quarter of 1.

About Solvimo:
A national network of real estate agencies originating from the Var region, Solvimo was founded by Olivier Alonso in 2001, before being launched as a franchise in 2003. In the medium term, it aims to have 400 agencies. Solvimo handles all real estate-related operations (purchase, sale, rental, property management, etc.). It also offers resale security insurance that covers the buyer free of charge up to €30.000 if unforeseen circumstances force them to quickly resell their property at a loss.