Loïc Boff appointed Network Manager of the Cadiou group

A stakeholder in the company since 2004, where he landed his first position, Loïc Boff was appointed Network Manager of the Cadiou group on January 1, 2016, a specialist in solutions for structuring outdoor living spaces.

As the right-hand man of Jean-François Legault, Sales Director, Loïc Boff is responsible for Cadiou's listing within buyer networks—both general and specialized—and with retailers. As part of this newly created strategic role within the company, he represents the group at trade shows and events.

A recognized professional “made in” Cadiou

With a background in sales, Loïc Boff obtained his BTS (Higher National Diploma) at the age of 20 and joined Cadiou immediately after leaving school in 2004 as a Junior Sales Representative for the South-East region. Through dedication and determination, he proved himself within the company and acquired new responsibilities. Loïc Boff successively held the positions of Senior Sales Representative and then Sales Manager for the Rhône-Alpes region, where he managed the existing team.

As of January 1, 2016, Loïc Boff was appointed Network Manager of the Cadiou group.

« This is a new challenge for me, with new responsibilities. I am very pleased because this promotion demonstrates the trust that management has placed in me and the recognition of the work I have done over the past 12 years. ", explains Loïc Boff.

With his excellent knowledge of the company and its market positioning, Loïc Boff's mission is to develop the turnover of Cadiou's buyer networks by setting up dedicated commercial operations and challenges, organizing regional meetings to present new products and promoting them on customer sales support tools (documentation, websites, showrooms, etc.).

He provides “field” feedback by centralizing information from salespeople and customers and initiates Cadiou’s presence within new networks.

« My experience at Cadiou gives me a very good understanding of the market. This helps me develop commercial offers that perfectly meet the expectations of the end customer. In addition, I maintain excellent relationships with our company's sales representatives, which allows me to receive reliable and relevant feedback from the field, which helps me a lot in making the right decisions. It's a real team effort! " concludes Loïc Boff.