Lorenove opens two new dealerships in Roanne and Blois

In Roanne, Émilie Billoux and Cédric Bretton are opening 2B Menuiserie Roannaise

As they approach their 40th birthdays, Émilie Billoux and Cédric Bretton are taking a decisive step in their careers. After dedicating more than 15 years to the carpentry business — from sales administration to commerce for Émilie and from manufacturing to installation to commerce for Cédric — they are embarking on entrepreneurship by opening 2B Menuiserie Roannaise, a new Lorenove franchise located in Riorges, on the outskirts of Roanne.
Opened in early September 2025, this point of sale has a spacious 200 m² showroom, designed to present all Lorenove solutions in terms of joinery, shutters, doors, gates, blinds and pergolas.
The agency operates within a 50 km radius of Riorges, covering a large area of ​​individual housing and renovation projects.
Émilie is in charge of the commercial and administrative side and Cédric the technical side (measurements and installation), which makes them complementary.

Together, they laid the foundations for an ambitious family business.

 “We felt ready to take the plunge. Our background allowed us to acquire a complete vision of the profession, and Lorenove offered us the necessary support to launch with peace of mind,” she explains.

The beginnings are promising, with business already well underway and encouraging prospects. Recruitment is already planned for 2026, a sign of positive and sustainable momentum. 

In Blois, Grégoire David opens his 7th point of sale and entrusts the reins to Valentin Gue

Continuing his strategy of controlled growth, Grégoire David, a well-known figure in the Lorenove network, is once again expanding his regional presence with the opening of Lorenove Loir-et-Cher in La Chaussée-Saint-Victor, near Blois. Already managing six dealerships in the Loiret department (Orléans, Pithiviers, Saran, Villemandeur, Meung-sur-Loire, and Olivet), this marks his seventh opening, a new milestone in the network's development in the Centre-Val de Loire region.
The business launched in early October, supported by a 60 m² showroom showcasing all Lorenove solutions, from windows and doors to sun protection. To manage this new franchise, Grégoire chose to entrust the task to Valentin Gue, 23, a former sales representative on his team, now the branch manager.
This handover perfectly illustrates Lorenove's philosophy: encouraging the growth and development of talent. A new team is being built, with several hires planned in the coming months.

The point of sale also benefits from the services of the after-sales service team integrated into Fenêtres & Fermetures du Centre, the historical concession of Grégoire David's points of sale, thus ensuring optimal continuity of service for customers. 

Grégoire David has a clear ambition: "The goal is to elevate Lorenove Loir-et-Cher to the top ten dealerships in France in its first year. Valentin has all the qualities to achieve this: rigor, attentiveness, and commitment."

These two new locations perfectly embody the philosophy of the Lorenove Brand Manifesto, and more specifically its commitment no. 7: “Opening up to the world by surrounding ourselves with talent.” Lorenove supports the spirit of initiative and the progression of its employees, while developing the potential of each individual to foster a dynamic, supportive and committed network.

Tailor-made training, on-the-ground support, sales monitoring, high-performance marketing tools, and constant communication from the head office: everything is in place to ensure that each franchisee can develop their business under the best possible conditions. These two openings are concrete proof: a dynamic network, driven by trust, knowledge transfer, and collective success.