Lorenove establishes itself in Montélimar and Tours: the network passes the 70 dealership mark

By PR influence Published on Wednesday, October 8, 2025 at 11:12 AM

Lorenove, dealership and showroom in Tours

Photo credits : LORENOVE

Summary for decision-makers

Fabien Nicolas and William Touzet have joined the Lorenove network, which specializes in home renovations, to structure and accelerate their entrepreneurial development in Montélimar and Tours. The two new dealerships rely on modern showrooms, operational support from the network, and proximity to a dense geographic area to attract a local clientele.

The Lorenove model promotes integration, skills development, and synergy between dealers through training, team spirit, and the sharing of best practices. Positive initial results and expansion plans confirm the network's strength and its potential for regional growth.

Frequently Asked Questions for Decision Makers

Why did Fabien Nicolas and William Touzet choose Lorenove?

They chose Lorenove for its reputation, its structuring support, its values of quality of service and the collaborative dynamics of the network.

What are the main means put in place to successfully launch them?

The new dealers have invested in showrooms of more than 100 m², recruited sales staff and organized local prospecting and promotional activities.

What development projects are planned?

Fabien Nicolas plans to recruit a second sales representative in Montélimar, while William Touzet plans to open a satellite sales outlet in Tours in early 2026.

Thematic glossary for decision-makers

Dealer

Company or entrepreneur who operates an activity under the banner of a network according to defined specifications.

Showroom Porto Cervo

Exhibition space allowing customers to discover the products and solutions offered by a company.

Home renovation

All work aimed at improving, modernizing or transforming an existing home.

The Lorenove network continues its national expansion with the opening of two new dealerships in Montélimar and Tours, bringing its network to more than 70 points of sale. This momentum is driven by complementary entrepreneurial profiles, both supported in their integration by the Lorenove teams.

Two new entrepreneurs join Lorenove: structuring, ambitions and local successes

Fabien Nicolas, from craftsmanship to structured entrepreneurship with Lorenove

At 35, Fabien Nicolas, born in Montélimar, decided to give a new dimension to his
career by joining the Lorenove network. A metalworker for several years, he previously worked as a self-employed entrepreneur and
regularly received requests from his customers for carpentry. Aware of the potential of this market and the need to structure himself, he chose to back his business with a recognized home renovation brand by opening Lorenove Montélimar in May 2025.
His goal is clear: to move away from the model of the isolated craftsman and build an organized, sustainable, and customer-oriented business. To achieve this, he has hired a first sales representative to support him in developing his business, while he continues to manage the technical side of things—measurements, monitoring, and installation.
Located in a strategic business area, its dealership benefits from a geographical area of nearly 320,000 inhabitants and has a modern 100 m² showroom, a true showcase of Lorenove solutions, where customers can discover a complete range of joinery and closures. Seduced by Lorenove's family values, its requirement for quality service and the support offered by the integration and animation team, Fabien sees this partnership as a real lever for transformation.
Since its opening, the initial results have already been promising and confirm the relevance of his choice. Eager to go further, he plans to strengthen his team by October with the arrival of a second sales representative, illustrating his strong commitment to growth and local expansion.

William Touzet, an entrepreneur committed to Lorenove

At 37, William Touzet decided to take an important step in his career by opening his own Lorenove dealership in Tours.
After several years spent as Regional Sales Director, he thus realized a long-held ambition: to become an entrepreneur and bring his own project to life.
In mid-March 2025, he officially joined the network and created L'Atelier des Menuiseries, a dealership strategically located in the heart of a basin of 450,000 inhabitants, where the potential is particularly promising.
To successfully launch the business, William set up a spacious 134 m² showroom, a true showcase for Lorenove solutions, and hired a sales representative to quickly develop his business. From the very first weeks, his salesmanship and his taste for the field proved decisive: presence in shopping malls, participation in the Tours Fair, targeted prospecting operations, etc.
So many initiatives that allowed him to generate his first meetings and lay the foundations of a solid activity.
Choosing the Lorenove network was a natural choice. Beyond the tools and support provided to effectively structure a new agency, William was attracted by the collaborative spirit and proximity between dealers. The "Experience my life as a dealer" days, organized in Coignières and at the integrated Chartres agency, gave him a hands-on immersion into how the network operates and helped him fully project himself.
The dealers' WhatsApp group, which is particularly active, encourages daily exchanges and continuous sharing of experiences, all levers to accelerate success.
Building on this momentum, William Touzet does not intend to stop there: he is already planning to open a satellite point of sale by the beginning of 2026.

These establishments confirm the attractiveness of the Lorenove model, its ability to offer tailored support, and its commitment to providing customers with a high-quality home renovation experience. Personalized training, a high-quality showroom, and a strong local presence: Lorenove continues to invest in proximity and performance.