Appointments at Finnforest

By Batipole Edition Published on Tuesday, November 23, 2010 at 01:00

Photo credits : FINNFOREST

Finnforest is refocusing its activities and aligning its various divisions to develop its Home & Living market (interior and exterior wood, fittings, decoration, and garden sheds). As part of this, Christophe Perrault has been appointed Head of Home & Living (H&L) Product Development, and Benjamin Caron has taken on the role of Marketing & Communications Manager.

FINFOREST

Christophe Perrault, H&L Product Development Manager
Previously Marketing & Communication Manager for the H&L market, Christophe Perrault now coordinates the French Product Development department. With the support of the General, Commercial and Logistics departments, he ensures the launch of new products on the market and the rationalization of the Home & Living range. In France, he coordinates a team of two product managers. He is also responsible for the garden-related ranges (decking boards, garden sheds, gratings, privacy screens, etc.). At the European level, he becomes the H&L representative for planed products related to the house envelope: cladding, paneling, beading, battens, moldings, etc. On this occasion, he regularly participates in projects in coordination with the Finnish and English subsidiaries.

Christophe Perrault holds an MBA with a focus on business development from Edhec. He held the position of Marketing Manager at Setex, then Product Manager at Desvres, the leading French tile manufacturer. He joined Finnforest in 2005, where he developed the group's Marketing & Communications strategy for five years.

Benjamin Caron, Marketing & Communications Manager at Finnforest since September 1, 2010
Benjamin Caron is taking over the Home & Living Marketing & Communication function (distribution segment) at Finnforest France. Arriving on September 1, 2010, this graduate of the Dijon School of Business oversees the development of communication and marketing tools and oversees the website and intranet. He is also responsible for organizing trade shows and is in charge of the overall marketing budget.

After a successful first experience as Assistant Product Manager at Salomon, Benjamin Caron joined Finnforest in 2008 upon graduating from ESC Dijon. As a Garden Product Manager, he was responsible, among other things, for renewing the existing range, in conjunction with all other Finnforest departments. In 2009, he joined an SME where he held the position of Marketing and Export Manager. Building on these experiences and his successful stint at Finnforest, he decided to return to the group to take up the position of Marketing & Communication Manager for H&L.

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