New, more readable and visible packaging for TRAMICO products

 Always attentive to the needs and developments in its customers' businesses, TRAMICO, manufacturer of benchmark products such as COMPRIBAND®, is constantly improving its services and expertise.

At the heart of this movement, priority is given to an innovation and certification strategy in the fields of air and water tightness as well as in acoustics under parquet and under screed with the TRAMISOL and TRAMICHAPE ranges, in order to offer ever more effective products and solutions, aiming for optimal customer satisfaction. TRAMICO products are now a benchmark among professionals. Tramico is also committed to developing a customer proximity policy, where anticipation and responsiveness are essential. In line with this policy, the manufacturer has revised the packaging of its products to offer building professionals a suitable, meaningful (reflecting the DNA of the company) and identifiable graphic identity. New packaging and colorful graphic charter (orange and blue) are used on all communication media and product ranges, including the flagship product: COMPRIBAND®.   COMPRIBAND®, products with a strong visual identity In the waterproofing product range, COMPRIBAND®, TRAMICO's flagship product, is a benchmark in the construction sector. This polyurethane foam impregnated with a synthetic resin core, provides airtight, watertight, and noise-resistant seals for joinery and facade joints. Its elasticity allows it to follow the joint's movements. By decompressing, COMPRIBAND® fills surface defects and irregularities. Thus, COMPRIBAND® contributes to the thermal and sound insulation of buildings. This revisited range with new packaging is presented, in building materials trading, in a one-meter linear in its standard form - but can adapt to any available surface - with shelf-stoppers, kakemonos, and a pediment bearing the COMPRIBAND® brand. The packaging redesign has resulted in a more homogeneous range offering new dynamism to the brand thanks to product segmentation by color. For the ray stopper product, we find blue for the COMPRIBAND® sealing gasket, anise and pink for the joint backing, green for the high-performance adhesives, purple for the self-adhesive resilient strip, and finally, turquoise for COMPRIBAND® ULTIM'AIR. These colors are also used on the banners for quick and memorable identification. And since packaging is much better remembered than a logo, the colors contribute to better product memorization by the customer: they codify the markets and classify the offer, an offer of very high technicality and great reliability of versatile products. The new packaging therefore marks, on the one hand, TRAMICO's permanent spirit of innovation and, on the other hand, the specificity of its products adapted to different sites and requests. Thus, the product is identified and memorized at a glance. Segmentation by color guides the choice of the best product for the desired application. Product benefits are clearly highlighted by pictograms (a cloud and rain for water and air tightness). The product application is described precisely to facilitate the choice (for example, a seal for tunnel installation of any type of joinery). Product dimensions and performance are indicated unambiguously. Finally, a QR code, present on each label, links to the product technical sheet.