New Loxam advertising campaign on RMC

By Batipole Edition Published on Thursday, September 23, 2010 at 02:00 AM

A variation of the spots broadcast on television, the new Loxam advertising campaign takes advantage of the resumption of the French Ligue 1 championship to establish itself on the airwaves of RMC. Playing on the humor register, these radio spots are aimed directly at football-loving listeners and remind them that Loxam provides a solution for all their equipment rental problems.

Batipôle Editorial

The new Loxam advertising campaign hits the airwaves

To mark the French Ligue 1 Championship, Loxam is rolling out its “Louez Relax, y'a Loxam” advertising campaign on RMC.

Funny and offbeat, Loxam's new radio advertising campaign will create a surprise on the airwaves. Three spots, based on the TV campaign broadcast last spring, will air on RMC from August 7, 2010 to May 29, 2011.

Each 20-second advert provides a humorous look at the various rental solutions offered by Loxam to meet the needs of tradespeople, shopkeepers and SMEs (tools, concrete mixers, scaffolding, sanders, etc.), all construction professionals (mini-excavators, compressors, compactors, aerial work platforms, forklifts, etc.) and those in industry, logistics and mass distribution (aerial work platforms, platforms, generators, etc.).

So, to build a roundabout, construction professionals no longer need to call on their dog... Nor does it require playing Tarzan to carry out inventories or jumping on a trampoline to repaint the facade... Just one reflex: "Rent Relax, there's Loxam"!

Throughout the 2010/2011 season, the spots will air during prime time, on Saturdays between 18:30 p.m. and 22:17 p.m. and Sundays between 22:30 p.m. and 1:200 p.m., during the Ligue XNUMX live multiplexes on RMC. In total, more than XNUMX radio spots will remind all listeners that with Loxam, there is a solution for every situation...

Through this advertising campaign with its offbeat tone and irony, Loxam aims to address its core target audience, perfectly represented by RMC's "football fan" listeners.

To smile without moderation, connect directly to the Loxam website in the News tab:

http://www.loxam.fr/actu/loxam-sur-rmc-a-partir-de-samedi-7-aout-pg315-…

Founded in 1967, the Loxam Group is one of the pioneers in equipment rental for construction and industry professionals. Today, with a

With a turnover of 698 million euros, 528 ISO 9001 certified agencies and more than 4.000 employees located in 10 European countries, the Loxam Group is the No. 1 in

Europe in the equipment rental market. With a large fleet of more than 200.000 pieces of equipment, Loxam has always been able to anticipate, support and

meet the growing demand from companies to outsource the purchase, management and maintenance of their equipment fleet.

For any further information, please contact:

LOXAM

89 Avenue de la Grande Armee

75219 PARIS Cedex 16

Such. 01 58 440 400 - Fax 01 58 440 179

www.loxam.com