New graphic identity for Camif Habitat

By Batipole Edition Published on Wednesday, February 10, 2010 at 01:00

Photo credits : Camif Habitat

Summary for decision-makers

Camif Habitat, a leader in the home improvement market for 30 years, is modernizing its visual identity to reflect its evolution and new positioning. This evolution of the graphic charter underlines a renewed ambition and a significant change in the company's commercial dynamic. The new logo, with a simplified interpretation of the brand name, aims to reassure its members while appealing to a wider audience. The color palette, including charcoal gray for sobriety and orange, symbolizing the construction sector, reinforces this consistency in communication, thus targeting diverse customer segments.

Alongside the makeover, Camif Habitat is moving its head office to 1.000 m² of premises in Chauray, near Niort, where it will house its 53 employees. Under the leadership of Nicolas Daumont, the company continues to innovate in the field of sustainable renovation. With a network of more than 300 project managers and 3.000 companies, Camif Habitat offers turnkey solutions and achieved a turnover of €73,5 million excluding VAT in 2008, demonstrating its expertise in the sector.

Acquired by Nicolas Daumont, Camif Habitat continues its rejuvenation and adopts a new graphic charter and a new logo. These changes are accompanied by a new commercial dynamic aimed at attracting both members and ordinary customers.

Batipôle Editorial

A modernized visual identity to reflect the evolution of Camif Habitat

Camif Habitat changes its look

A leader in the home renovation market, where it has been present for 30 years, Camif Habitat is modernizing its visual identity to better illustrate the brand's evolution and its new positioning.

For Camif Habitat, the evolution of its graphic charter expresses a new ambition, a profound change in business dynamics, and a desire to refresh the company's image. With the evolution of its visual identity, the company is looking to the future and intends to establish true consistency in its communications.

The new logo offers a simplified interpretation of the brand name, and Camif's presence is less prominent than before. However, it reassures members while reaching a wider audience. The evolution of the brand's identity is aimed at both of these targets.
The new graphic charter uses two colors: anthracite gray, a symbol of sobriety and modernity, and orange, the reference color of the building world.

This change is accompanied by a relocation of the Deux-Sèvres headquarters. Camif Habitat, while remaining loyal to Chauray, not far from Niort, is moving into new premises with a surface area of 1.000m², where it will accommodate its 53 employees.

About Camif Habitat:
Founded 30 years ago, Camif Habitat holds a leading position in the home renovation market.
Drawing on a network of professionals made up of more than 300 project managers and 3.000 construction companies, it offers individuals "turnkey" management of home improvement, renovation or extension projects, as well as various diagnostic services.
The company, now headed by Nicolas Daumont, is also particularly innovative in the field of "sustainable renovation."
In 2008, Camif Habitat achieved a turnover of €73,5 million excluding VAT (80% in renovations, 20% in development). The company has completed more than 50.000 projects since its creation in 1982.