Optimhome launches a newspaper with a circulation of 746.000 to boost its impact in the regions

By Batipole Edition Published on Tuesday, January 18, 2011 at 01:00

Photo credits : Optimhome

Summary for decision-makers

Optimhome, a major player in the real estate sector, recently introduced an innovative tool for its agents: a real estate listings journal. With a circulation of 746.000 copies, this quarterly publication is divided into ten regional editions, facilitating local property promotion. Recognized by the network as a valuable asset, this tool enhances agents' efficiency while adding to a range of services already available to support their business.

Positioning Optimhome as "France's leading real estate agency," with nearly 1.000 agents and managing 4.000 sales annually, the company exemplifies an innovative business model based on reducing fixed costs. Founded in 2006 by Frédéric Pitout, Optimhome offers attractive commissions, half those of traditional agencies, thus guaranteeing quality services. In less than four years, the company has helped more than 1.000 individuals find employment, demonstrating its crucial role as a creator of entrepreneurs in the real estate sector.

The leading network of independent agents (more than 1.000), Optimhome is the only real estate network to publish its sales representatives' advertisements in its own national newspaper, in order to help them promote the properties offered for sale by department.

Optimhome launches a new regional real estate listings newspaper

Optimhome, which provides ongoing on-the-ground support to its agents, has just launched a new regional promotional tool in the form of a real estate listings journal. This first edition, printed in four-color print in a run of 746.000 copies, is divided into around ten regional editions to enable agents to widely distribute their offerings at the local level.
Considered by the network to be an extremely effective local product, this quarterly newspaper is one of the many tools and services available to Optimhome agents.

THE "FIRST REAL ESTATE AGENCY IN FRANCE"
Optimhome positions itself as "the leading real estate agency in France," commissioning nearly 1.000 agents. With around forty people working at its Var offices in Le Cannet-des-Maures, it manages 4.000 sales per year and currently has more than 25.000 properties for sale.
In less than four years and in the midst of the economic crisis, Optimhome has helped more than 1.000 people find employment.

About Optimhome:
Founded in 2006 by Frédéric Pitout, Optimhome positions itself as the "new generation" real estate network. This concept, which significantly reduces fixed costs, allows for commissions half those of traditional agencies, while offering the same guarantees and more services.
Three years after its launch, the network already has more than 1.000 agents in France and is growing at a rate of several dozen start-ups per month, positioning Optimhome as a key creator of entrepreneurs in the sector.
Made up of around forty people in its Var offices, Optimhome manages 4.000 sales per year and currently has more than 25.000 properties for sale.