Optimhome, launch of its real estate listings newspaper on newsstands

By Batipole Edition Published on Monday, May 16, 2011 at 02:00 AM

Photo credits : Optimhome

Summary for decision-makers

Optimhome, the first new-generation "at-home" real estate network in France, recently launched the national edition of its newspaper "La Sélection des Affaires Immobilières," aimed at increasing the visibility of its 1.000 agents nationwide. Distributed in 15.000 copies in 7.500 points of sale, this newspaper highlights more than 4.000 of the best real estate listings, thus providing an additional tool to effectively promote properties for sale. The edition is available for 2 euros, which strengthens Optimhome's reach in the local and national market.

At the same time, Optimhome uses a multitude of powerful tools to build its reputation, such as a shared national database for agent interaction, targeted advertising campaigns, and its website, which lists over 27.000 listings. With an innovative approach that reduces overhead and offers competitive commissions, Optimhome has positioned itself as a key player in the French real estate market. Certified AFAQ ISO 9001 in 2010, the network handles nearly 4.000 sales per year, providing its clients with quality service while training new entrepreneurs in the sector.

"La Sélection des Affaires Immobilières" (The Real Estate Business Selection) from the Optimhome "at-home" real estate network is now available on newsstands for €2. Published in four-color print in a print run of 15 copies and distributed to nearly 000 points of sale nationwide, this newspaper contains more than 7 real estate listings.
Batipôle Editorial

Optimhome launches the national edition of its real estate newspaper

Optimhome, the first "at home" real estate network New Generation, established in France through its 1.000 agents, has just launched the national edition of its newspaper: "La Sélection des Affaires Immobilières". This edition, which brings together the best ads from Optimhome agents, allows the network to optimize its visibility at the national level.

Constantly seeking the best tools to promote its properties for sale, Optimhome has just launched the national edition of La Sélection des Affaires Immobilières, a special edition that highlights more than 4 of the best real estate listings from its thousand agents.
Published in four-color printing in a print run of 15 copies, the newspaper is sold at newsstands for €000 in 2 points of sale in France (supermarkets, bookstores, newsagents, train stations, etc.). This newspaper will allow Optimhome to extend the visibility of its local agents and customers throughout France.

POWERFUL TOOLS
To optimize the development of the network, increase brand awareness, but also to inform the public that there is a very different and very effective national real estate network, Optimhome has implemented numerous effective tools:
> A common national file which brings together all Optimhome properties for sale and which allows the thousands of agents in its network to work together.
> National television advertising campaigns, local campaigns, a partnership with more than 1.500 websites and 140 print media editions.
> The Optimhome.com website, which brings together more than 27.000 listings and practical information: a large-scale virtual showcase and a modern means of exchange between professionals and individuals.
> A quarterly, regional or departmental announcements newspaper, distributed free of charge locally.
> "The Complete Guide to Real Estate Transactions" offered to clients. It brings together all the steps to follow and practical advice for buying or selling successfully.

About Optimhome:
Founded in 2006 by Frédéric Pitout, Optimhome positions itself as the "new generation" real estate network. This concept, which significantly reduces fixed costs, allows for commissions half those of traditional agencies, while offering the same guarantees and more services.
Four years after its launch, the network already has 1.000 agents in France and is growing at a rate of several dozen start-ups per month, thus positioning Optimhome as a key creator of entrepreneurs in the sector.
Optimhome, which employs around forty people in its Var offices, handles nearly 4.000 sales per year and currently has over 27.000 properties for sale. In 2010, the network obtained AFAQ ISO 9001 certification, confirming the quality of its service.