Optimhome, the first network of ISO 9001 certified agents

By Batipole Edition Published on Thursday, December 23, 2010 at 01:00 AM

Photo credits : Optimhome

Summary for decision-makers

Optimhome, a network of brokerage agents, has distinguished itself by obtaining AFAQ ISO 9001 certification, a globally recognized proof of excellence in service quality. Offered by AFNOR Certification, this accreditation attests to the professionalism of its 800 agents and Optimhome's innovative concept, which reduces fixed costs by eliminating the need for physical agencies. Recognition of this standard allows Optimhome to consolidate its position in the real estate market by offering more affordable commissions, while guaranteeing a high level of service to its clients, a crucial aspect in a sector where nearly 50% of transactions are made without an intermediary.

At a time when many traditional real estate players are struggling financially, Optimhome responds to this economic reality with a flexible and responsive model. Thanks to a client-centric approach, agents can offer personalized service by visiting buyers and sellers directly. Founded in 2006, Optimhome is experiencing rapid growth and positioning itself as an innovative leader, contributing to the development of entrepreneurs in the real estate sector while guaranteeing low fees and quality service.

Optimhome, the real estate network of agents (more than 800 in France) has just obtained AFAQ ISO 9001 certification from AFNOR. This standard, which confirms the quality of the brand's service, is an important step in the development of the network.

Optimhome

A true player in the real estate market, Optimhome is the first network of agents to obtain AFAQ ISO 9001 certification. This internationally known and recognized standard was conducted by AFNOR Certification and rewards the quality of service provided by Optimhome to its 800 agents.
During its official presentation at the National Convention, held on October 23 and 24, 2010, the AFNOR manager emphasized the excellent quality of the application that led to the certification. Optimhome will thus be able to stand out from the competition, formalize its innovative concept, and perfect the organization of the network. This certification also provides additional assurance to the authorized agents regarding the reliability and quality of their services.

A CONCEPT BETTER ADAPTED TO CURRENT ECONOMIC REALITY
Many "traditional" real estate professionals are struggling financially, and the economic climate has further weakened their situation. Forced to cover the fixed costs inherent in their agency structure, while also ensuring the salaries and commissions of their agents, they have no choice but to charge high commission rates.
This is why in France, almost 50% of transactions are still carried out without an intermediary, with individuals preferring to deal directly with each other.
With this dual understanding in mind, Frédéric Pitout created Optimhome, a network with a different operating model that helps reconcile individuals with real estate professionals. The absence of retail locations allows Optimhome's agents to benefit from reduced overhead costs and greater flexibility in time management. This allows them to charge lower agency commissions without impacting the profitability of their business.
More available than traditional real estate agents, the agents federated under the Optimhome brand provide a better service to their clients by going directly to their homes and grouping the properties for sale in a common file.

About Optimhome:
Founded in 2006 by Frédéric Pitout, Optimhome positions itself as the "new generation" real estate network. This concept, which significantly reduces fixed costs, allows for commissions half those of traditional agencies, while offering the same guarantees and a higher level of service.
Three years after its launch, the network already has more than 800 agents in France and is growing at a rate of around twenty start-ups per month, positioning Optimhome as a key creator of entrepreneurs in the sector.

About AFNOR Certification:
A leading French certification body, AFNOR Certification is one of the world's leading certification bodies, recognized for its ethics and experience. AFNOR Certification, which issues the industry's most well-known certification marks—NF and AFAQ—is one of the few players in the market capable of supporting its clients, from defining the processes best suited to their strategy to managing them nationally and internationally.