SOCODA, commercial operations in favor of its network of members

By André Sudrie - PR Agency Published on Sunday, May 15, 2011 at 02:00 AM

Photo credits : SOCODA GROUP

The Socoda group, France's leading network of independent distributors for construction and industry, will mark 2011 with a series of "Experts" events. Intended for its entire network, they aim to promote the expertise and skills of distributors to their professional clients.
Batipôle Editorial

The year 2011 will be punctuated by the "Experts" commercial operations announced in the PAAC (Commercial Action and Promotion Plan) of Groupe SOCODA.

These events are based around offers that demonstrate the expertise of the SOCODA Network distributors.

The objective of operations consists of promoting the skills of the network member through expert advice and specific products to meet the demands of their professional clients.

To take into account the distributors' businesses and the profiles of their customers, each action, designed "tailor-made" with core range offers, takes place over a period which varies depending on the business and the theme defined by the network member.

In order to gain visibility and increase the impact of operations on the ground by building customer loyalty and attracting new customers, each member of the SOCODA Network has attractive materials such as a paper catalog dedicated to the operation (coupled with an interactive version on the internet), a POS kit made up of posters and kakemonos to bring their brand to life.

Find the members of the SOCODA Network on www.socoda.fr