Socoda relaunches its loyalty program

By Batipole Edition Published on Wednesday, April 7, 2010 at 02:00

Photo credits : SOCODA GROUP

Aimed at its dealers, the Socoda Group's promotional offer is taking place in two phases: April and October. This allows dealers, regardless of their sector, to customize their catalog and offer their customers targeted products based on their expectations and needs, at highly competitive prices.

Operation "360° Days"

GROUPE SOCODA, the leading French network of independent distributors serving the construction and industrial sectors, is renewing its national multi-sector operation, "360° Days", an action offered in two phases: April and October 2010.

This action brings together the Pro Tools, Industry, Electricity and Sanitation/Heating branches of the SOCODA Network.

Offered as part of GROUPE SOCODA's Commercial Action and Promotion Plans (PAAC), this promotional action, based on a price and gift offer, is based on a selection of products offered at exceptional price conditions intended for the end customer with a view to better building customer loyalty.

The operation is accompanied by numerous communication media: paper catalog, POS to animate points of sale and interactive catalog on the internet.

“360° Days” brings together a common offer that can be personalized by member.

Indeed, using the IT tools developed by GROUPE SOCODA, each member can create their own catalog by personalizing it with their logo and their selection of products that correspond to their sales plan and the expectations and aspirations of their customers.

This operation, based on the responsiveness and synergy of the SOCODA Network, ensures members better purchases and guarantees better sales for customer satisfaction.

As part of its approach to Sustainable Development, which includes actions dedicated to solidarity employment and the territorial coverage of its network, GROUPE SOCODA is a founding partner with L'Oréal of the Maud Fontenoy Foundation.

A famous sailor, Maud Fontenoy decided to fight to save the oceans. She is now Vice-President of the National Coastal Conservation Agency.

SOCODA GROUP

31 rue de Mogador

75311 Paris Cedex 09

Tel. (33) 01 44 83 67 89

Fax: (33) 01 44 83 67 87

www.socoda.com