Solabaie: twenty years of partnership, an ambitious vision for the future

The Solabaie® network, specializing in the marketing and installation of multi-material joinery, celebrated its twentieth anniversary in 2024. Manufactured by ATLANTEM, these joinery products embody French excellence. This anniversary marks a symbolic milestone. It represents the maturity and consolidation of a unique human adventure. Solabaie® is a network built around strong values: passion for the profession, entrepreneurial spirit, and the sharing of expertise. A constant desire to progress together drives each member.

Since its creation in 2004, Solabaie® has experienced constant growth. This success is based on the energy and ideas of its members, passionate artisans who have chosen to unite to grow. This unique bond and ongoing co-construction constitute the very DNA of the network. Solabaie® has been able to adapt to market changes. The network has always placed people at the center of its priorities. Today, rich in its experience and dynamism, Solabaie® is ready to take on the challenges of tomorrow. It is opening a new chapter in its history. This new impetus is driven by Fabrice Tomas, its new director, appointed last May. He aims to significantly strengthen the network's territorial coverage. His goal is to double the number of members in the coming years.
 

A dynamic strategy for future growth

This new phase of development is based on an ambitious strategy. It revolves around three major axes: digitalization, strengthening services, and communication. Solabaie® is thus preparing for its future with determination.
 

Digitalization, a growth driver for members

Solabaie® is investing heavily in digitalization. The network offers training in digital tools and web best practices. To date, more than fifty partners have been trained in the use of social media. This initiative allows them to strengthen their online presence and increase their visibility. This allows them to reach a wider audience, essential for their individual growth. Digital development is a priority. It aims to optimize the commercial efficiency of members.
 

Ever more efficient services and tools for everyday life

Solabaie® is committed to providing its members with powerful tools and services. These resources support their growth. The upcoming launch of the new "Etikeo" purchasing platform is a concrete example. This platform will allow members to benefit from negotiated rates. They will also benefit from group purchases on a wide range of communication products. This includes goodies and professional clothing. This cost optimization directly improves their competitiveness in the market.

To provide personalized and responsive support, the network has strengthened its teams. A development team and a field support team are now in place. They strengthen the daily support provided to members. A Sales Administration team has also been established. It includes after-sales service representatives and technical experts. These teams ensure efficient request management and high-quality technical support. This structure guarantees comprehensive and rapid assistance.
 

Redesigned communication for increased visibility

The Solabaie® network's stated objective is to strengthen its visibility. It aims to showcase the expertise of its members. It also aims to consolidate its brand image among the general public. To boost sales performance and reward its teams' commitment, Solabaie® has launched a sales challenge. The network's thirty best salespeople will have the opportunity to participate in an exceptional trip in 2025. This initiative strengthens motivation and internal cohesion.
 

Members' words: testimonies of trust and success

Members of the Solabaie® network attest to the strength of this partnership. Their feedback highlights the tangible benefits of belonging to this community.

“As a member since 2014, I've seen the Solabaie® network grow. Product quality and solidarity among members are core values. It has provided me with numerous communication and sales support tools, which has helped my business grow. If I could sum up the past ten years, I would say three words: partnership, professionalism, and development. Looking ahead, I hope the network will continue to innovate, particularly in the digital field, to strengthen our position in the market.” – Romain Pelluau, manager of SARL Pelluau.

“Since 2014, our seven-person company has been joining Solabaie® to differentiate ourselves. We were looking for higher-quality, more diverse, and French-made products to boost our sales. The network has provided us with powerful sales support tools, and being a reseller of a recognized brand has strengthened our customers’ trust. Our showroom offers a premium customer experience, and the diversity of Solabaie® products allows us to meet all budgets. We look forward to a project simulator to strengthen our differentiation.” – Pierre-Alain Brillant, manager of the M2GB carpentry shop.

“As a family business, we chose to join Solabaie® in July 2023 to share our passion for the profession and benefit from quality sales support and personalized follow-up. With Solabaie®, we have found a true family, where mutual aid and sharing are the key words. Thanks to this network, we have been able to develop our business and strengthen our brand image. We are proud to be part of this adventure and to contribute to the network's success.” – Matthieu Floret, manager of Pose Menuiserie Services.

These testimonials illustrate the added value of the Solabaie® network. They underscore the importance of the tools provided. They highlight the support for business development. Family spirit and solidarity are major assets. The recognition of the ATLANTEM brand, manufacturer of the joinery, also contributes to this trust.

About SOLABAIE®

The Solabaie® network comprises 156 points of sale throughout France. It offers a comprehensive range of products to individuals. This includes PVC, wood, and aluminum joinery, shutters, entrance doors, garage doors, and gates. All of these products are designed or manufactured in France.

About ATLANTEM INDUSTRIES

ATLANTEM INDUSTRIES is a subsidiary of HERIGE Industries. It specializes in the manufacture of joinery, roller shutters, entrance doors, garage doors, and gates under the ATLANTEM brand. Entirely dedicated to the manufacturing of openings and closures, ATLANTEM INDUSTRIES designs, manufactures, and markets a comprehensive multi-material offering to professionals. Its fourteen French factories are a guarantee of this local production.

Solabaie®'s twentieth anniversary marks a significant milestone. The network confirms its leading role in French carpentry. It plans ambitious growth. Digitalization, enhanced services, and strategic communication will guide its development. This vision for the future ensures the sustainability and success of its members. Solabaie® will continue to offer innovative and efficient solutions. Human commitment and proximity will remain at the heart of each project. The network is positioning itself as a key player in the construction industry.