Following a reorganization, AMCC is rolling out a modernized graphic identity

Following an organizational change effective since the beginning of 2020, AMCC has unveiled a new visual identity, symbolizing the company's renewal and its digital transformation strategy.

AMCC, a benchmark brand of the AT Partner holding company

Begun in 2019, the transformation of Atrya's BtoB Chantier division has given rise to a holding company called AT Partner, headquartered in Gundershoffen, Alsace. Under the leadership of Lars Platow, it brings together four key names for carpentry professionals, including AMCC. This is an opportunity to overhaul its visual identity to breathe new life into the brand.

With a more modern design, the new AMCC logo retains its historic colors but is now accompanied by a pictogram, symbolizing the company's core business: doors and windows. The company's affiliation with the AT Partner holding company appears discreetly on the side.

Jobs and services 4.0

At the heart of AMCC's strategic ambitions, the digitalization of businesses and services is a priority. As proof:

- investments made at the Châteauroux production site to automate the welding/deburring line and robotize the installation of latches and hinges,

- the creation of an AMCC Windows and Doors mobile app,

- the brand's presence on Facebook and LinkedIn,

- a technical hotline equipped with the most effective means of communication,

in order to always offer more services and innovations to its customers.

Enrich your network of partners in France

One of AMCC's challenges in 2020 is recruiting new members to the AMCC Club, its network of woodworking craftsmen and dealers. To this end, AMCC has a sales force of 16 people, including a sales manager who has joined the team.

Other assets that make the difference include the numerous innovations brought to market with ranges exclusive to club members as well as dedicated marketing and sales support tools.

These implemented means should enable AMCC to achieve its objective of developing its partner network.

 

www.amcc-fenetres.fr